Two weeks ago, we reported that Apple would update its Apple Store iOS app with the ability to receive free content [1] . The app was updated a couple of weeks ago [2] to lay the groundwork for this feature, and now free content has begun appearing. The first paid app (normally $0.99) for free is Color Zen [3] , and Apple will provide either a new app, piece of iTunes media content, or iBook each week.
The functionality works both in Apple Stores and actually if you are not in a store. A user just needs to pull up a store inside of the app’s store panel (see image above). When you click the free content option, you are taking to a screen to finalize your download.
We previously reported that Apple Store employees are instructed to install this application on a new iOS Device during Personal Setup (After a purchase). At an internal event in San Francisco last month, Tim Cook revealed that only a small percentage of Apple customers are aware of the app, but Cook wants to use the app as an element of his plan to boost iPhone sales in his stores. [4] [5]
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3 Responses to “Free content begins showing up in Apple Store iOS appâ€
Links
- ^ we reported that Apple would update its Apple Store iOS app with the ability to receive free content (9to5mac.com)
- ^ updated a couple of weeks ago (9to5mac.com)
- ^ first paid app (normally $0.99) for free is Color Zen (linkmaker.itunes.apple.com)
- ^ internal event in San Francisco last month (9to5mac.com)
- ^ his plan to boost iPhone sales in his stores. (9to5mac.com)
- ^ More part leaks indicate lower-cost iPhone will feature 8 megapixel camera (9to5mac.com)
- ^ WHAT JUST HAPPENED?! AT&T tops JD Power and Samsung tops Apple in customer satisfaction surveys (9to5mac.com)
- ^ Tristan (@Tkf530) (twitter.com)
- ^ Alex Moyler (@thealexmoyler) (twitter.com)
- ^ Jonathan Bruck (@jonathanbruck) (twitter.com)
Why would I buy an iPhone just because I get a free app?
No luck on iOS 7, it seems! (Works a treat on a 6 device though.)
I wonder if this means they’ll soon be pulling content from Starbucks?