Apple has today begun giving away free content via the App Store app for iPhone. Its first giveaway is for Color Zen, “a new and addictive kind of puzzle game†for iOS which is available free for a limited time “exclusively for Apple Store app users.â€
To access the free app, simply open up the App Store app on your iPhone and click the ‘Stores’ tab, then tap on your nearest store. You’ll find a download link to the game under the Color Zen banner. The giveaway ends on August 27, when Apple is expected to replace it with another offering.
It’s thought the Cupertino company won’t just be giving away iOS apps, but also music, movies, and videos from the iTunes Store, and iBooks. The promotions are designed to attract more attention to the App Store app, which Apple feels isn’t being used enough.
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