For the last six years Apple has been running its â12 Days of Christmasâ promotion in the UK, and did so last year in both the UK and US â12 Days of Giftsâ. It joyed customers by giving away iOS apps, music, films and books over the twelve days following Christmas Day. However as noticed first  by MacWorld, it appears Apple is discontinuing its holiday tradition in 2014/2015.
Weâre now three days out of Christmas, and any type of promotion canât be found. MacWorld reports from a reliable source that weâre definitely not seeing the â12 Days of Christmasâ app this year.
There are several reasons why Apple could be discontinuing the tradition.
For one, there are just so many free apps on the App Store right now. App developers have realized the benefit of making their apps free, and then allowing in-app purchases to garner revenue. Two, Apple recently changed the language on its App Store from âfreeâ to âgetâ. Three, customers werenât too happy with the U2 album giveaway.
MacWorld also offers the theory that new retail head Angela Ahrendts is behind the discontinuation of the giveaway. Apple also chose not to discount any Macs, iPads or iPhones for Black Friday, which she may have had a part in.
The 12 Days of Christmas promotion in 2013/2014 offered the Home Alone movie, a live Justin Timberlake track, The Ice Princess Book, Rayman Jungle Run, and more, for free.
Luckily, Apple isnât discontinuing all traditions this year. It announced earlier this week it will still be doing its âLucky Bagsâ promotion in Japan.