Saturday, August 2, 2014

Apple posts new ‘Dreams’ iPhone 5s ad

5s dream ad

Apple tonight posted a new  iPhone 5s commercial to its YouTube channel [1] . The ad is entitled ‘Dreams,’ and it depicts the popular handset being used to aid professionals and hobbyists in a variety of different fields.

Set to the tune of “When I Grow Up,” by Jennifer O’Connor, the spot aims to show that the iPhone can be used for a lot more than just texting and playing games. It features firefighters, healthcare workers, and more… [2]

The clip seems in line with Apple’s other recent 5s ads , showcasing various third-party apps and accessories. It even ends with what is apparently the company’s new favorite tagline  “You’re more powerful than you think.”

What do you think of the new advert?

Links
  1. ^ YouTube channel (www.youtube.com)
  2. ^ When I Grow Up (itunes.apple.com)

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