Apple has just uploaded a new iPhone 5s ad on YouTube titled “Dreamsâ€, focusing on apps used by professionals like firefighters, pilots etc.
The song  “When I Grow Up†by Jennifer O’Connor [iTunes link [1] ] is playing in the background, and features some of the apps and accessories used by users such as Vaavud Wind Meter [2] , the Camera app, Response Deck [3] , iTranslate Voice [4] , Veterinary AliveECG [5] , ForeFlight Mobile [6] , SAM-1 [7]  and the Photos app. The ad also features the Olloclip 4-in-1 Lens system [8] for iPhone 5s.
The ad ends with tagline “You’re more powerful than you think†just like the “Powerful†, “Strength†and “Parenthood†iPhone 5s ads.
Apple has also updated its microsite [9] for the iPhone 5s ad to provide information about the apps and accessories shown in the video.
Links
- ^ iTunes link (itunes.apple.com)
- ^ Vaavud Wind Meter (itunes.apple.com)
- ^ Response Deck (itunes.apple.com)
- ^ iTranslate Voice (itunes.apple.com)
- ^ Veterinary AliveECG (itunes.apple.com)
- ^ ForeFlight Mobile (itunes.apple.com)
- ^ SAM-1 (itunes.apple.com)
- ^ Olloclip 4-in-1 Lens system (store.apple.com)
- ^ microsite (www.apple.com)
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