We recently told you about Apple’s upcoming sales push where the company would serve free iOS apps, iBooks and other types of digital iTunes content through the official Apple Store app. Having laid the groundwork by updating the free Apple Store [1]  iOS software a week ago, Apple has now made necessary changes to its backend, resulting in free iTunes content now appearing inside the app.
Apple’s first gift to its customers and would-be shoppers is the Color Zen game, otherwise a 99-cent download if accessed outside the shopping software. It’s interesting the offer not only automatically pops up upon the user waltzing inside an Apple Store, but is also available if you’re actually hundreds of miles away from the nearest retail outlet, here’s how… [2]
To access your free content without visiting an Apple Store, fire up the app, hit the Store tab at the bottom and select any U.S. or international Apple Store. As shown on the screenies top of post, I chose Apple’s flagship Fifth Avenue glass cube store.
Your free offer awaits you right on the store page.
Hitting the ‘Download now for free’ button puts up a warning saying you’ll be taken to the App Store to finalize the download. Hit Continue to proceed.
The App Store automatically launches with the redeem code for the app already entered for you. Tap the Redeem button in the upper right, provide your iTunes credentials if necessary and the download will start right away.
These offers exclusive to Apple Store app users will change over time as the whole purpose of the initiative is to boost in-store iPhone sales by incentivizing users with free apps, electronic books and more iTunes content.
The company has also instructed its retail army to install the Apple Store app on newly purchased iOS devices because people are mostly unaware of its existence.
Links
- ^ free Apple Store (click.linksynergy.com)
- ^ Color Zen game (click.linksynergy.com)
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