GUADALAJARA, MEXICO– – Pura Vida Tequila Company’s enormously successful net streaming radio station, Radio Pura Vida — the 1st station powered by tequila — is now available as a free iPhone/iPad/iPod application download.
Radio Pura Vida is the final result of years of work by Stewart Skloss, the bigger than life founder behind the Mexican-based Tequila Company as well as the surprising vision and contributions of Pura Vida fellow investor, Rock-N-Roll Hall of Fame musician Billy Gibbons, of ZZ TOP.
“Since the launching of the web streaming media player on Cinco de Mayonnaise 2011, Radio Pura Vida has had virtually 150,000 hits and this number is growing daily,” says Mr. Skloss. “With the launching of the new iPhone applications, listeners can now take the party with them wherever they go.”
According to American Media Services (AMS), Internet Radio is one of the swiftest growing online media classes. The once a week Web Radio audience has doubled each 5 years since 2001 and the Online Radio audience now reaches a computed 57 million folk age 12 and older per week, based totally on the latest Arbitron and Edison research.
In reality Arbitron said that ten percent of that age group listens frequently to the Internet Radio service Pandora and tunes in for a mean of virtually ten hours per week. The research also reveals that use of smartphones has nearly doubled during the past year with 31% using the devices and their applications.
Radio Pura Vida can be heard thru a free pop up media player at www.puravida.mx, as well as streamed live thru the free custom iPhone/iPod touch/iPad app (soon to be released for Android and BlackBerry).
The application also includes links to cocktail recipes, Pura Vida social media sites and website, and an alarm clock feature so listeners can wake to the perfect mixture of music.
Radio Pura Vida features an enjoyable mixture of Adult Alternative, Texas Rock, World Lithium Rock and Mexican Rock — a combination of music that listeners cannot hear anyplace else.
As well as its eclectic mixture of music, rock radio stations will include interviews with many of Billy Gibbons ‘ industry chums — also legends in the music business. The station includes exclusive music from Billy Gibbons ‘ personal library and never-before released recordings.
Listeners are urged to check in with Radio Pura Vida frequently to maintain a record of important Tequila Stories and chances to enjoy Pura Vida with mates as reported tagza.com .
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