GUADALAJARA, MEXICO– – Pura Vida Tequila Company’s terrifically successful Internet streaming radio station, Radio Pura Vida — the first station powered by tequila — is now available as a free iPhone/iPad/iPod application download.
Radio Pura Vida is the culmination of years of work by Stewart Skloss, the bigger than life founder behind the Mexican-based Tequila Company as well as the surprising vision and contributions of Pura Vida fellow financier, Rock-N-Roll Hall-Of-Fame musician Billy Gibbons, of ZZ TOP.
“Since the launch of the web streaming media player on Cinco de Mayo 2011, Radio Pura Vida has had almost 150,000 hits and this number is growing daily,” announces Mr. Skloss. “With the launch of the new Android phone applications, listeners can now take the party with them wherever they go.”
According to American Media Services (AMS), Net Radio is one of the fastest growing online media classes. The once a week Internet Radio audience has doubled every 5 years since 2001 and the Online Radio audience now reaches a computed 57 million folks age twelve and older per week, based totally on the most recent Arbitron and Edison research.
Actually Arbitron said that ten percent of that age group listens continually to the Net Radio service Pandora and tunes in for a mean of virtually 10 hours per week. The study also highlights that use of smartphones has virtually doubled in the past year with 31% using the devices and their applications.
Radio Pura Vida can be heard through a free pop up media player at www.puravida.mx, as well as streamed live thru the free custom iPhone/iPod touch/iPad app (shortly to be released for Android and BlackBerry).
The application also includes links to cocktail recipes, Pura Vida social media sites and website, and an alarm clock feature so listeners can wake to the ideal mix of music.
Radio Pura Vida features a thrilling mix of Adult Alternative, Texas Rock, Global Lithium Rock and Mexican Rock — a mix of music that listeners cannot hear anywhere else.
In addition to its eclectic mix of music, rock radio stations [1] will include interviews with many of Billy Gibbons ‘ industry pals — also legends in the music biz. The station includes exclusive music from Billy Gibbons ‘ private library and never-before released recordings.
Listeners are prompted to check in with Radio Pura Vida often to maintain a record of crucial Tequila News and occasions to enjoy Pura Vida with friends as reported tagza.com [2] .
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