Domino’s Pizza has launched an iPad app after sales generated by its iPhone app topped £10m within eight months of its launch.
The iPhone app lets users locate their nearest branch using GPS technology and they can also pay for their orders online via a credit card or PayPal account.
Simon Wallis, sales and marketing director for Domino’s Pizza, said the company launched an iPad app as shipments of iPads were outstripping iPhones.
“We have achieved fantastic sales to date through mobile channels – our iPhone app generated £10m in pizza sales in just eight months,” he said. “We expect this trend to continue with our new iPad app and further take-up of our existing apps for iPhone and Android.”
The new app is free to download and also accompanies Domino’s Pizza’s m-commerce site which helped generate over £1m of orders in the final quarter of last year ( nma.co.uk 5 Jan 2011 ).
Carl Uminski, COO of Somo, said the launch would further bolster Domino’s mobile revenues and that Domino’s Android app, launched in May, was growing as quickly as the iPhone app did when it hit the market ( nma.co.uk 18 May 2011 ).
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