YouTube/Apple [1] Apple broadcast a new iPad TV ad during the Grammys on Sunday to show how the tablet can be used to make and play music, Billboard reports [2] .
The ad (watch it below) is fairly edgy for an iPad effort and features musicians Elliphant, Riton and The Gaslamp Killer.
The 60-second spot, created by Appleâs long-standing agency TBWAMedia Arts Lab, was filmed on an iPad and shows the musicians recording, producing and performing a remix of the Elliphant track âAll or Nothing.â
The ad comes shortly after Apple released its first-quarter earnings, which showed iPad sales declined 17% year on year to 21.5 million [3] in the three months to December 2014. Meanwhile, KGI Securities analyst Ming Chi-Kuo estimates iPad sales are set to drop a further 30% year-over-year in 2015 . Still, while iPad sales are crashing, the company is selling iPhones by the boatload and the company just recorded its best quarter ever [4] .
Links
- ^ YouTube/Apple (www.youtube.com)
- ^ Billboard reports (www.billboard.com)
- ^ iPad sales declined 17% year on year to 21.5 millio n (www.businessinsider.com)
- ^ the company just recorded its best quarter ever (www.businessinsider.com)
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