New iPad ad: ‘Make Music with iPad’

YouTube/Apple [1] Apple broadcast a new iPad TV ad during the Grammys on Sunday to show how the tablet can be used to make and play music, Billboard reports [2] .

The ad (watch it below) is fairly edgy for an iPad effort and features musicians Elliphant, Riton and The Gaslamp Killer.

The 60-second spot, created by Apple’s long-standing agency TBWAMedia Arts Lab, was filmed on an iPad and shows the musicians recording, producing and performing a remix of the Elliphant track “All or Nothing.”

The ad comes shortly after Apple released its first-quarter earnings, which showed iPad sales declined 17% year on year to 21.5 million in the three months to December 2014. Meanwhile, KGI Securities analyst Ming Chi-Kuo estimates iPad sales are set to drop a further 30% year-over-year in 2015 [3] . Still, while iPad sales are crashing, the company is selling iPhones by the boatload and the company just recorded its best quarter ever .

NOW WATCH: Liam Neeson transformed what could have been an ordinary mobile game ad into a Super Bowl great [4]

Links

1. ^{^} YouTube/Apple (www.youtube.com)
2. ^{^} Billboard reports (www.billboard.com)
3. ^{^} iPad sales are set to drop a further 30% year -over-year in 2015 (uk.businessinsider.com)
4. ^{^} Liam Neeson transformed what could have been an ordinary mobile game ad into a Super Bowl great (uk.businessinsider.com)

source: www.businessinsider.com