As you know, for quite some time this service has been offering on-demand streaming video of TV shows and Hollywood movies, free of charge with some ads. However, on desktops only.
This is about to change as Hulu CEO Mike Hopkins announced at a press event in New York this morning that beginning this summer non-subscribers will be able to stream ad-supported content on mobile devices, marking a major shift in strategy for this over-the-top video service.
Theyâll also issue a redesigned iPhone app around the same time this summerâ¦
âItâs an integration that would be a big coup for Hulu, but Hopkins had nothing to say about the progress of those talks just yet,â says the report.
This summer, we will begin delivering a selection of ad-supported full TV episodes on mobile devicesâ" for free. (Until now, viewers have been able to access Huluâs free service only on the desktop).
With our re-imagining of mobile viewing, we want you, our viewers, to have more access to the content you love, right at your fingertips. Additionally, later this summer, we will be launching the next generation of the Hulu Plus iPhone app.
Itâs fairly safe to assume that regional restrictions will apply on mobile.
Currently, Hulu videos are offered only to users in the United States, its overseas territories and Japan. Hulu blocks other regionsÂ by IP address location, but tech-savvy folksÂ would typicallyÂ use a web proxy service to maskÂ theirÂ IP addressÂ tovirtually reside on another network and bypass web blocks.
Subscription-basedÂ Hulu Plus is available  on Appleâs $99 set-top box, allowingÂ users to stream current hit shows on-demand, as well as classic series likeÂ Lost and Battlestar Gallactica,Â acclaimed moviesÂ andÂ current season episode ofÂ suchÂ shows like Modern Family, Community, RevengeÂ and many more.
The app requires iOS 6.0 or later and is available with limited advertising.
A minor update earlier this month has brought out the ability to cast and control TV shows and movies on the Xbox One, PlayStation 4Â and PlayStation 3Â from your iPhone and iPad, provided youâre logged in with the same Hulu Plus account on your living room and mobile devices.
All told, Hulu Plus is accessible on more than 400 million connected devices in the United States alone, including GoogleâsÂ $35 Chromecast HDMI dongle and Amazonâs new $99 Fire TV set-top box.