Following our report that Apple would be rolling out an updated Apple Store app [1] today, the company has just updated [2] the iPhone app to version 2.7. The updated app includes several performance improvements, one of which brings improved product search capabilities. Apple is also working on a feature that would display offers to download free content to users while in the App Store, but itâs unclear if this version of the app includes that functionality. Itâs possible the functionality is only displayed to users when inside an Apple Store location, or if the update lacks the content because it requires a yet-to-happen server-side push.
Earlier this month, we reported that Apple was working on a new initiative [3] at Apple Stores that would encourage Apple store employees to install the Apple Store app on newly purchased iPhones. The new version of the app would also then promote content from iTunes, the App Store, and iBooks by offering users the ability to download content free for a limited time.
Below is a screenshot from an Apple source showing Appleâs internal documents for the update:
For more information about Apps [4] continue reading at 9to5Mac [5] .
What do you think? Discuss "Apple rolls out update to Apple Store iPhone app" with our community. [6]
Links
- ^ our report that Apple would be rolling out an updated Apple Store app (9to5mac.com)
- ^ ust updated (click.linksynergy.com)
- ^ we reported that Apple was working on a new initiative (9to5mac.com)
- ^ Apps (9to5mac.com)
- ^ 9to5Mac (9to5mac.com)
- ^ Discuss "Apple rolls out update to Apple Store iPhone app" with our community. (9to5mac.com)
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