BII
Content is still king. But the shift to mobile is also causing programming to shift and adapt to new viewing habits. On smartphones, viewers flock to YouTube, Web serials, comedy and music. On tablets, viewers enjoy TV shows optimized for cross-device binge-viewing.
In a recent report [1] from BI Intelligence [2] , we look at how each of the major video content players has pushed mobile viewing. We break down the extent to which the mobile video boom has changed what people watch, and how. Being able to track the shift to mobile video and predict the type of content that thrives on tablet and phone screens is the key to any long-term media or advertising strategy. [3] The report also spotlights the most significant statistics that show just how ma ny eyeballs are at stake on tablet and smartphone screens.Â
Access the Full Report By Signing Up For A Free Trial Today > >Â [4]
Here's how mobile video viewing is shaping up among some of the biggest video content players:
- Netflix pursued an iPad-first strategy to become a mobile video pioneer. Today, the ability to watch Netflix across devices facilitates binge-watching. A reported 23% of all Netflix subscribers say they have watched on smartphones, and 15% have done so on iPads. [5]
- YouTube channels command surprisingly large mobile audiences. Machinima, one of the most-watched YouTube channels in the world, sees almost 50% of its video views come from mobile. [6]
- VEVO, another YouTube channel, is a music video platform and a joint venture between Google and two of the top global recording companies, Sony and Universal Music Group. Already, one half of VEVO's audience accesses on mobile. [7]
- Hulu, Amazon Instant Video, and Vimeo are racing to differentiate themselves as purveyors of premium video. Hulu's subscription service showcases up-to-date TV episodes, Amazon Instant Video offers free video streams to Amazon Prime customers, and Vimeo is a community for filmmakers. [8]
- Each service is taking a unique approach to both content and monetization. Mobile video continues to be one of the few areas of the mobile industry that monetizes reliably. [9]
The report is full of charts and data that can be downloaded and put to use.Â
In full, the report:Â
For full instant access to all BI Intelligence's charts and data on the video industry, sign up for a free two week trial subscription. [10]
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Links
- ^ recent report (intelligence.businessinsider.com)
- ^ BI Intelligence (intelligence.businessinsider.com)
- ^ Being able to track the shift to mobile video and predict the type of content that thrives on tablet and phone screens is the key to any long-term media or advertising strategy. (intelligence.businessinsider.com)
- ^ Access the Full Report By Signing Up For A Free Trial Today > >Â (intelligence.businessinsider.com)
- ^ A reported 23% of all Netflix subscribers say th ey have watched on smartphones, and 15% have done so on iPads. (intelligence.businessinsider.com)
- ^ Machinima, one of the most-watched YouTube channels in the world, sees almost 50% of its video views come from mobile. (intelligence.businessinsider.com)
- ^ Already, one half of VEVO's audience accesses on mobile. (intelligence.businessinsider.com)
- ^ Hulu's subscription service showcases up-to-date TV episodes, Amazon Instant Video offers free video streams to Amazon Prime customers, and Vimeo is a community for filmmakers . (intelligence.businessinsider.com)
- ^ Mobile video continues to be one of the few areas of the mobile industry that monetizes reliably. (intelligence.businessinsider.com)
- ^ For full instant access to all BI Intelligence's charts and data on the video industry, sign up for a free two week trial subscription. (intelligence.businessinsider.com)
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