Wednesday, May 30, 2012

Romney Campaign Spelling Gaffe Mars iPhone App Release | News & Opinion

It's the typo that has the Twitterverse buzzing.

Just as Mitt Romney scored the GOP presidential nomination last night, his campaign released an iPhone app called "With Mitt" â€" only to discover it had one major error. The free app lets users customize photos with Mitt-inspired frames and messages, then post the images directly to Facebook or Twitter, or email it to a friend. The email recipient receives a message saying "I'm with Mitt Romney in 2012. And here's a photo showing my support. Check it out!"

But there's just one problem. One of the 14 slogans you can add to your image reads: "A Better Amercia."

Yes, you read that correctly. Amercia.

The typo quickly went viral, inciting a wave of jokes on Twitter.

"Apparently Obama doesn't have anything to worry about. Romney is running to be the president of Amercia," tweeted @AmericanHumor [1] .

"Turns out Obama is running uncontested as Romney shifts focus to be the president of 'Americia,'" tweeted @wesleyverhoeve [2] .

"I don't know where #Amercia is but I fear it has a low literacy rate," quipped @asifintoronto [3] .

Another Twitter user, @KatieHudkins pointed out [4] that "While #Amercia does have a nice ring to it, Romney's developers of "his" app may want to begin looking for new jobs."

A Romney campaign spokeswoman reportedly told MSNBC [5] that, simply, "mistakes happen." The campaign has submitted a corrected app to Apple, which has yet to approve the new error-free version.

As of Wednesday morning, the typo was still live. The app is available for free in the App Store.

For more from Angela, follow her on Twitter @amoscaritolo [6] .

For the top stories in tech, follow us on Twitter at @PCMag [7] .

Links
  1. ^ tweeted @AmericanHumor (twitter.com)
  2. ^ tweeted @wesleyverhoeve (twitter.com)
  3. ^ quipped @asifintoronto (twitter.com)
  4. ^ @KatieHudkins pointed out (twitter.com)
  5. ^ reportedly told MSNBC (content.usatoday.com)
  6. ^ @amoscaritolo (twitter.com)
  7. ^ @PCMag (twitter.com)

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