AT&T (NYSE:T [1] ) introduced a free version of its data transfer app, Mobile Transfer, that is optimized for Microsoft's (NASDAQ:MSFT [2] ) Windows Phone operating system. The operator launched its first Windows Phone device, Nokia's (NYSE:NOK [3] ) Lumia 900, on April 8.
The free Mobile Transfer app wirelessly uploads as much as 2GB of subscriber data such as contacts, photos and videos to AT&T's servers, making it easier for consumers to upgrade devices. Users must download the Mobile Transfer app to their current handset before activating their new device. Mobile Transfer is not a long-term data backup solution: Once the new phone is activated, consumers have seven days to download their personal data.
AT&T Mobile Transfer is optimized for the majority of devices the carrier supports, including Apple's (NASDAQ:AAPL [4] ) iPhone, Google's (NASDAQ:GOOG [5] ) Android and Research In Motion's (NASDAQ:RIMM [6] ) BlackBerry smartphones, as well as close to a dozen feature phones.
AT&T is selling the Lumia 900 for $99.99 with a two-year contract. The LTE-enabled handset is the recipient of AT&T's most aggressive smartphone marketing push ever, even outstripping efforts to promote the iPhone.
For more:
- read this Verge article [7]
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Links
- ^ NYSE:T (www.fiercewireless.com)
- ^ NASDAQ:MSFT (www.fiercewireless.com)
- ^ NYSE:NOK (www.fiercewireless.com)
- ^ NASDAQ:AAPL (www.fiercewireless.com)
- ^ NASDAQ:GOOG (www.fiercewireless.com)
- ^ NASDAQ:RIMM (www.fiercewireless.com)
- ^ article (www.theverge.com)
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