Smartphones may have helped unleash the amateur creative in everyone, but there’s little question it has opened a Pandora’s box of bad photos. And this is where Gallery Doctor [1] wants to help.
The handiwork of Israeli startup MyRoll [2] , Gallery Doctor first launched on Android back in February. In a nutshell, the app scans your camera roll and iCloud and pulls out the ones that are blurry, duplicates, have bad lighting, or are just plain-old boring.
The problem it’s looking to solve â€" thousands of photos clogging up camera rolls and cloud-storage services â€" is universal. And that’s why it’s now available to iPhone users [3] , too.
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Once the app has scanned your device, you can hit “Review†for each option (“Bad Photos,†“Similar Photos,†“For Reviewâ€) and in one fell swoop delete all the images identified by Gallery Doctor’s algorithms as “awry†â€" or you can manually peruse them one-by-one and assess them individually.
This is perhaps where Gallery Doctor differs from other similar apps like Cleen [5] or Flic [6] , insofar as Gallery Doctor can remove the manual labor by letting you delete all your “bad†photos with a single tap.
There’s no denying that Gallery Doctor has taken some cues from the aforementioned alternatives. Indeed, Cleen and Flic tap Tinder’s usability book by letting you swipe left or right to indicate whether you wish to keep a photo â€" it’s basically an easy way of cleaning up your camera roll.
With Gallery Doctor, there is a similar feature in its “For Review†section, which is where it highlights questionable photosâ€"when it’s not certain whether they’re good, bad, boring, or what. Here, you can manually swipe to tell it what’s what.
Having already analyzed billions of photos through a separate gallery app [7] which launched a few years back, MyRoll now has two main offerings â€" one for highlighting all your good photos, and one for highlighting all your bad photos.
Based on our tests, its algorithms are fairly accurate, though in the early stages you probably shouldn’t rely entirely on Gallery Doctor’s curation â€" there are definitely some that it deems “bad†that aren’t really “bad†(in this writer’s humble opinion, at least).
Using machine learning, however, Gallery Doctor should improve over time as it learns which kind of photos you like and don’t like.
Show me the money
Though the Gallery Doctor app for Android is free to download, with no ads or subscriptions in place either, MyRoll has opted to charge $3 to download the iPhone incarnation. We asked MyRoll founder Ron Levy about this disparity.
“We launched Gallery Doctor as a completely new product and we wanted to see how users react,†he says. “The reaction is fantastic with over 75 percent of users actually accepting our recommendations to delete photos. Since one of the ways we’re looking to monetize Gallery Doctor is through a paid app, we decided to check that first on iOS, given that the Android app is already free.â€
In other words, MyRoll is exploring monetization options, and it hasn’t decided how to do so yet.
It’s worth noting that the main MyRoll app on Android (the iOS version was pulled a while back) charges to remove ads, and an additional Premium option is available with add-on services such as cloud storage. These are all potential options for both the Android and iOS versions of Gallery Doctor, so don’t be surprised if the iOS version eventually sheds its download fee.
Who takes the best / worst / most photos, anyway?
Gallery Doctor is actually a great little app, one that has garnered 500,000 downloads on Android already, analyzing 35 million photos along the way. And based on this data, it has pulled out some interesting nuggets that shed some light on trends and patterns among the smartphone-using public.
According to Gallery Doctor:
Geography
- People in San Francisco take 1.5 times more bad photos than people in New York
- People in Japan are the biggest photo takers, with an average of 2 times more photos in their gallery than those in the U.S., and 1.5 times more than those in Spain, Italy, and Germany
- 20 percent of Japanese users’ photos are near-duplicates
- People in China snap the least amount of photos, about 50 percent fewer than the U.S.
- Brazil, Argentina, and the U.K. are top for the worst photos
Gender & Age
- Women take 10 percent more photos than men â€" 1,360 photos, compared to 1,230 for men
- Women have an average of 20 percent more “bad†photos than men
- Women are better at deleting â€" they remove 17 percent more photos than men
- 18-24 year-olds are the biggest photo-takers, taking an average of 30 percent more than 13-17 year-olds (who, as it happens, take the least amount of photos)
- People aged 35-44 take the most similar photos out of all the age groups, almost 30 percent more than 18-24 year olds, and 10 percent more than 25-34 year olds
Founded out of Tel Aviv, Israel, in 2012, MyRoll was rebranded from Flayvr [8] last July, shortly after the company raised $2 million in seed funding [9] .
You can download Gallery Doctor for iOS [10] now.
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results [11] .
Links
- ^ Gallery Doctor (www.gallerydoctor.com)
- ^ MyRoll (www.myroll.com)
- ^ it’s now available to iPhone users (itunes.apple.com)
- ^ free upcoming expert roundtable (www.brighttalk.com)
- ^ Cleen (itunes.apple.com)
- ^ Flic (itunes.apple.com)
- ^ separate gallery app (www.myroll.com)
- ^ rebranded from Flayvr (thenextweb.com)
- ^ raised $2 million in seed funding (www.businesswire.com)
- ^ Gallery Doctor for iOS (itunes.apple.com)
- ^ Chime in here, and we’ll share the results (www.surveygizmo.com)
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