In addition to Apple Watch talk , Jeff Williams made some other interesting comments at the Code Conference on Wednesday. During his interview with Recode [1] , Apple’s SVP of Operations seemingly confirmed the company’s rumored interest in cars.
“The car is the ultimate mobile device,†Williams nonchalantly noted, in response to a question regarding what the Cupertino firm will do with its staggering cash hoard beyond returning money to investors. “We are exploring a lot of different markets.â€
Williams’ remark will likely rekindle talk of an Apple-branded electric car. Earlier this year, major news outlets, including Bloomberg and The Wall Street Journal , reported the iPad-maker was a year into a top-secret car project, aiming for a 2020 launch.
But just because it’s working on a car, doesn’t mean we’ll ever see it. The company is said to have recently shelved a decade-long TV project. Williams said Apple chooses new businesses based on whether or not it thinks it can “make a huge amount of difference.â€
For now, though, Apple seems content with working alongside current car-makers on features like Siri Eyes Free and CarPlay. Launched last Spring, CarPlay allows users to pair their iPhones with compatible vehicles and head units for convenient in-car use.
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