Apple Inc. (NASDAQ: AAPL) is in a tight situation after the two men in Florida sued the company on Tuesday on the grounds that they were deceived by advertisements regarding the storage capacity of the iPhone and the iPad.
From what we understand, both men are furious that over 20 percent of the storage within these devices are taken up by iOS 8. They also claim they did not know this, and that Apple made no effort in telling customers what is going on.
According to the men, Paul Orshan and Christopher Endara, this is a strategy used by Apple to force users to subscribe to iCloud. They are now hoping to walk away with an undisclosed sum of cash, but we have reasons to doubt they’ll get anything.
“The discrepancy between advertised and available capacity is substantial and beyond any possible reasonable expectation. For the Devices, the shortfall ranges from 18.1-23.1%,†according to both men in the 18-page complaint. They added that Apple is aware of it “but conceals and fails to disclose in its advertising, marketing or promotional materials.â€
It is widely known that whenever a device is advertised as having a certain amount of storage, that is not the full story. A handset might truly have 32GB of storage, but the amount usable could be around 27GB since the missing space is being used by the operating system and other critical files.
A similar thing can be said about USB thumb drives because users do not have access to the full capacity.
Interestingly enough, this isn’t the first time Apple has found itself in this situation. The company was sued back in 2007 by users who were fuming because they could only use 93 percent of the storage in an iPod Nano. That lawsuit ended in Apple’s favor in the end, and we expect similar results here.
Apart from the issue of storage, they are seeking the court system to force Apple to stop preventing its users from accessing other cloud vendors, along with making it possible for users to use an SD card.
We have to stress that while Apple doesn’t pre-install the cloud services of other vendors in its iPhones and iPads, consumers are free to download an app from one of these vendors via the App Store.
The judge is bound to throw this case out of court because some of the complaints fail to make much sense at all.
Source: [Los Angeles Times [1] ] [Forbes [2] ]
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