Apple’s widely rumored to launch a smartwatch dubbed iWatch later this year, and the closest we’ve got to a confirmation is the company filing trademarks for the term iWatch in various countries.
Swiss watchmaker and Apple’s soon-to-be competitor Swatch isn’t so happy about Apple filing for iWatch trademarks, citing the similarity of the iWatch term with Swatch’s own iSwatch line of products. The company said:
“This is the normal procedure to protect your own brand name. We react like this for all other brand names that we have protected.â€
“If somebody wants to register a name that is too close to a name that we have protected, we fight against it.â€
Swatch has in the past filed oppositions against filings by companies who’ve tried to trademark the term “iWatch.â€
Apple has reportedly tried to partner with Swiss watchmakers for the iWatch , but these companies weren’t too keen on accepting the offer. It has also tried to poach employees from these companies, but most of them refused Apple’s offers as well .
Till now, Apple has filed for iWatch trademarks in Russia , Japan , Mexico and Taiwan . The company also expanded the “Apple†trademark to include watches and jewellery, possibly giving away the biggest hint of an upcoming wearable product .
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