“Apple is planning to hold an ‘enormous’ iPhone-related event in its stores this week in order to boost sales, according to a source with knowledge of the initiative,” Mark Gurman reports for 9to5Mac.

“Beginning May 8th, the source said, Apple will be contacting upgrade-eligible iPhone users with older iPhone models via email to come into their local Apple Store to update to a new iPhone 5s or iPhone 5c,” Gurman reports. “This event will be held in multiple states across the United States, and Apple is said to be preparing for an influx of visitors to its stores on the levels of traffic driven to stores for new product debuts. Apple will brief Apple Retail management on the initiative tomorrow, according to the source.”

Gurman reports, “Additionally, Apple is said to be readying various other new marketing and sales initiatives to improve the sales of the iPhone in its retail stores.”

Read more in the full article here [1] .

[Thanks to MacDailyNews Readers Dan K.," "Lynn Weiler," and "Bill" for the heads up.]