For the month, analysts estimate that the pace of auto sales climbed to an annualized pace of 15.8 million units, up from 15.2 million in February.
"Frigid temperatures kept many would-be shoppers away from dealer lots through the winter," said Bank of America Merrill Lynch economists. "But with the winter freeze thawing in March, auto sales probably picked up... Attractive discounts likely helped move cars out of dealer showrooms, while pent-up demand after a multi-month lull in sales also provided a boost."
"Industry reports have highlighted weak fleet sales through the early months of 2014, and March appears to be no different," said Citi's Peter D'Antonio. "Weak fleet selling probably limited the magnitude of the weather related bounce back. We would not be surprised by a reading of more than 16 million units in coming months."
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