Wednesday, April 30, 2014

Kindle Fire Overlooked Amazon Ecosystem

Amazon Digital Revenues

BII

Pretty soon, it will no longer make sense to call Amazon an e-commerce company, as it moves deeper into both hardware sales and the media business.

And the Kindle Fire offers an important example of how Amazon is locking users into its ecosystem of products, services, and digital content.

In a recent report from BI Intelligence, we take a close look at the Kindle Fire to understand how Amazon uses digital media and other services to earn revenue off of hardware that the company sells at cost. [1]

Here are some of the key takeaways on the Kindle Fire ecosystem:

Access The Full Report And Data By Signing Up For A Free Trial Today >> [9]

The report is full of charts and data that can be easily downloaded and put to use [10] . 

In full, the report: 

For full access to the report on The Amazon Kindle Ecosystem sign up for a free trial subscription today [11] .

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

Links
  1. ^ In a recent report from BI Intelligence, we take a close look at the Kindle Fire to understand how Amazon uses digital media and other services to earn revenue off of hardware that the company sells at cost. (intelligence.businessinsider.com)
  2. ^ The Kindle has not managed to achieve real scale globally (intelligence.businessinsider.com)
  3. ^ But a massive, global consumer base isn't everything. The Kindle ecosystem accounted for 11% of Amazon's total reve nues in 2012 (intelligence.businessinsider.com)
  4. ^ Amazon Prime subscriptions are another key source of Amazon revenue (intelligence.businessinsider.com)
  5. ^ more than 10 million total Amazon Prime subscribers in 2012. (intelligence.businessinsider.com)
  6. ^ The Amazon Appstore is also generating strong revenue results (intelligence.businessinsider.com)
  7. ^ Amazon is now selling high-end Kindle Fire models in 170 countries and brought the Amazon Appstore online in 200 countries. (intelligence.businessinsider.com)
  8. ^ Amazon's advertising programs on t he Kindle Fire also generate nearly $200 million in ad revenue for the company, according to projections (intelligence.businessinsider.com)
  9. ^ Access The Full Report And Data By Signing Up For A Free Trial Today >> (intelligence.businessinsider.com)
  10. ^ The report is full of charts and data that can be easily downloaded and put to use (intelligence.businessinsider.com)
  11. ^ For full access to the report on The Amazon Kindle Ecosystem sign up for a free trial subscription today (intelligence.businessinsider.com)

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