Business InsiderAmazon is presenting a new gadget for the living room at an event in NYC today. .jpg)
We're taking live notes in this post.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
11:28 AM Just download a free Amazon app, Cloud Drive, to get photos easily from your phone to TV.
11:28 AM But it also packed in extras. Like an easy way to get your photos from your phone to your TV.
11:27 AM Again Amazon wanted to solve three complaints: Search, performance, open ecosystem.
11:27 AM "Every princess movie since the beginning of time. It's either the greatest thing since sliced bread, or the beginning of the next Armageddon."
11:26 AM You can use voice search for genres too. Larson just searched for "Princess Movies."
11:26 AM Here it is in action.
11:25 AM We've built crazy-infrastructure tech to make this simple and easy to use, he says.
11:25 AM "This is voice search that actually works," Larson says.
11:25 AM Based on this demo, the voice search works great.
11:24 AM The microphone is integrated into the remote. You can search by show, actor, and more.
11:24 AM And you can find shows via voice activation in the remote.
11:24 AM But again, it's not a closed ecosystem. You can just as easily watch House Of Cards as Alpha House.
11:23 AM There are thousands of exclusives, he says. Amazon is clearly proud of all the content boosting it's down.
11:23 AM New York Magazine's Vulture called the pilot for its show Transparent the "best it's seen in years."
11:22 AM Mozart In The Jungle will be about sex, drugs, and classical music.
11:22 AM Alpha House will be back for a second season, Larson says. It was the most watched Amazon Prime Video show.
11:22 AM "Customers are loving these shows."
11:21 AM Amazon's releasing a couple kids shows, as well as its selection of dramas and comedies. All these shows will only be on Amazon Prime Instant Video.
11:21 AM Here's the UI of Amazon Fire TV.
11:20 AM Amazon Studios look, now. We're seeing bits from the 10 original series Amazon is releasing this year.
11:19 AM Amazon will show you the lowest cost option to watch any given show (so you can buy something from Amazon or be directed to watch for free if you're a Hulu subscriber)
11:18 AM Fire TV is run on Android (as predicted).
11:18 AM You can watch from Hulu, Netflix, YouTube, ESPN. Amazon has a ton of partners at launch, with more to come.
11:18 AM There is no "dreaded spinner" here Larson says.
11:17 AM There's a feature called ASAP which will instantaneously start a movie or show based on a prediction of what you want to watch.
11:17 AM Here's that remote we mentioned.
11:16 AM There's an easy set-up process: All your content will be there the second you open the box.
11:16 AM The content is front and center. Larson is scrolling through different movies, and man, does it move fast.
11:15 AM The menu is easy to understand with big, beautiful images.
11:14 AM It also has a small, elegant remote control with Bluetooth that's easy to use.
11:14 AM And it's thinner than a dime.
11:13 AM It has WiFi built in. It has 3x the performance and power of AppleTV, Roku, Chromecast.
11:13 AM It has 2 GB of RAM. Applications and video will start more quickly.
11:12 AM Quad-core processor, best in class for product of this type, with a dedicated GPU like you'd find in a smartphone.
11:11 AM We all get to take one home today, Larson tells us!
11:11 AM "It's tiny, incredibly powerful, and unbelievably simple."
11:11 AM Introducing Amazon Fire TV! It's a box, folks.
11:11 AM Its new living room product will be simple enough that you can easily sit back and relax.
11:10 AM Amazon says it strives for technology that provides great service, that feels seamless. How do you make the complexity disappear?
11:09 AM Amazon reminds us of its constant "missionary" status, how it's brought customers innovation and great service.
11:08 AM Amazon wants to "invent and simplify."
11:08 AM Customer complaint: "You can't access your Netflix account without paying $60 for a XBox subscription fee."
11:08 AM For example, why can't you watch Amazon Prime shows from AppleTV?
11:07 AM Larson also says that customers complain about closed ecosystems.
11:07 AM There's no reason for customers to have to deal with bad performance.
11:06 AM "Nothing drags you out of the director's world more quickly than the dreaded spinner."
11:06 AM The other issue that people complain about is lag-y performance.
11:06 AM Most current searching options requires one letter at a time input.
11:05 AM One big issue: Search.
11:05 AM Larson says that it hears a lot of complaints about current streaming products.
11:04 AM Amazon isn't the only one investing in comment, Amazon VP Peter Larson says, noting that Hulu and Netflix are too.
11:04 AM The service grew 350%.
11:03 AM In 2011, there was a huge spike in the number of Amazon Digital Video customers. Why? Amazon started investing more in content.
11:03 AM There are tons of original shows you can only get on Amazon Prime Instant video.
11:02 AM Here we go! Amazon is showing a sizzle real of some of the shows you can watch through its video streaming service.
10:58 AM We're resisting the urge to start munching on some popcorn since we've only got about two minutes until the presentation starts.
10:55 AM They've really gone all out with the movie theme.
10:53 AM They've even hooked us up with movie theatre popcorn and candy.
10:49 AM We're in! Amazon has set up the space like a comfy living room.
source: www.businessinsider.com
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