Fueling rumors of a potential Apple TV hardware refresh next month, Apple has apparently instructed its retail employees to start treating Apple TV buyers to $25 iTunes Gift Cards, basically bringing the price of the $99 media-streaming box down to $74.
Of course, you’re still paying the full price for the Apple TV hardware, Apple is just throwing in a $25 iTunes Gift Card with every new purchase. The credit can be redeemed against any content purchase in the company’s many online stores.
So in a nutshell, you’re getting a $25 iTunes credit for apps, books, movies, music and more, free of charge. The offer is valid through March 5, 2014…
Dan DeSilva of 9to5Mac [1]  was able to obtain Apple’s internal memo to retail employees.
Apple TV offers the best content.
Now, customers get even more.From February 28 to March 5, customer who buy an Apple TV from our stores get a $25 iTunes Gift Card to spend on their favorite content. Spread the word.
It appears that the promotion is limited to Apple’s retail locations as the online stores don’t get to participate.
Here’s the photographic evidence.
Apple’s job listings point to work on a new Apple TV interface.
Both Bloomberg [2] and The Wall Street Journal  claim Apple may be moving forward with “less ambitiousâ€Â television plans following Netflix’s deal with Comcast.
The company is said to negotiate with Time Warner Cable and other potential partners to enhance its video offering ahead of the rumored next-gen Apple TV hardware refresh.
The new hardware is reportedly slated for an announcement by April, ahead of a rumored Christmas launch.
“The new device, which plugs into a television set, will have a faster processor than the previous version and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online contentâ€, Bloomberg reported.
Bloggers have discovered  references to an unreleased Apple TV hardware in the iOS 7 code, with one report speculating that the refresh could include upgraded internals, a built-in AirPort wireless router and a possible iOS controller support for downloadable games via an Apple TV App Store.
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