Wednesday, July 31, 2013

Google Play Downloads Passed App Store Downloads For the First Time in Q2

In a new report, App Annie today revealed [1] that downloads from Google Play finally surpassed iOS App Store downloads by 10% during the second quarter of 2013. The uptick in Google Play downloads can be attributed to higher activity in emerging markets, such as Russia, India, and Brazil.

Of course, despite the fact that Google Play garnered more downloads during the quarter, the App Store still earns far more revenue, reinforcing the idea that iOS users are more willing to pay for content than their Android counterparts. The App Store scored 2.3 times the revenue of Google Play.

downloadsvsrevenue
Games continue to be the number one source of income for both Android and Apple, with gaming apps accounting for more than 80% of revenue in Google Play and 74% of revenue in the iOS App Store. Music and Social Networking apps also experienced an uptick on iOS, driving more revenue to the platform.

downloads
The App Store metrics that App Annie uses for its reports come from App Annie Intelligence data, which is designed to offer global app market data to publishers. Revenue estimates include paid downloads and in-app purchases, but not in-app advertising.

Links
  1. ^ revealed (blog.appannie.com)

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