New iPhone app TacheLapse allows men taking part in Movember to create a 30-second video using time-lapse technology that shows how their ‘tache grows over the course of the month, which can be shared on Facebook and Twitter.
Throughout November, men across the UK and worldwide will be growing moustaches to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.
From today, participating ‘Mo Bro’s (the name given to guys taking part in Movember) will be able to download the free TacheLapse app from iTunes and the App store for iPhone. https://itunes.apple.com/gb/app/tachelapse/id569511310?mt=8
Developed by London social innovations lab Gamaroff Digital, TacheLapse lets you take a photo of your moustache each day through the in-app camera and upload the resulting time lapse video straight to Facebook or Twitter. Each photo goes into your very own gallery, the contents of which are mashed together at the end to make up your 30-second time-lapse video where you can watch your ‘tache grow in hilarious fast-forward over the 30 days.
Weird, and slightly gross? Yes. However, TacheLapse honours the often considerable effort that a lot of men go to fashion their ‘taches during Movember by immortalising their hirsute ‘journey’ for all to see. Leila Guddoy of Gamaroff Digital says: “TacheLapse is a great way to attract people to the Movember charity as the app links straight to the user’s social media channels. If you’re posting something entertaining such as this, it’s much more likely to go viral amongst your friends than say, just a static photo or status update. In this respect, you see the charity’s mentions go up tenfold.†British celebs who regularly take part in Movember include Stephen Fry, F1 champ Jensen Button, footballer Joey Barton and comedian Jason Manford. TacheLapse would make it easy for them to share their daily progress as well as give their fans a piece of cool video content at the end.
Want to join in? Search ‘TacheLapse’ in the App store now.
For more information and to find out how you can get involved in Movember 2012, visit http://uk.movember.com/.
About Gamaroff Digital: ?Gamaroff Digital is a social innovations lab that works with brands to deliver socially-innovative applications across the Facebook and mobile platforms. On Facebook’s Preferred Marketing Developer Program since September 2009 with the Apps badge, Gamaroff Digital has been a trusted partner in concepting and building socially engaging apps for brands such as Virgin, McDonald’s and Sony Playstation. In January 2010, Gamaroff Digital won two awards out of three at the Facebook Mobile Hack in New York, for Best Use of Facebook Graph and Best Overall App. Visit www.gamaroff.co.uk. For more information or comment please contact:
Alie Griffiths
CK Publicity
07780-513411
alie@ckpublicity.com
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