Earlier today I posted about the comparative merits of Appleâs iPhone 5 and Samsungâs Galaxy S III, and in doing so it turns out that no matter what my conclusion, I probably helped Samsung move a few Galaxy smartphones. Thatâs according to new info from analytics firm Localytics [1] , which says that Samsung sees a GSIII sales spike whenever it gets compared with Appleâs phone.
There was a huge spike in GSIII sales when Apple won its case against Samsung in the U.S. over patent infringement and was awarded $1 billion in damages and there was another when the i Phone 5 was announced and the internet lit up with comparison charts and articles. Device growth for Samsungâs handset slowed before and following both of these events.
Locatytics thinks this might be the start of general ambivalence among consumers when it comes to mobile OS choice. Comments on our articles suggest otherwise, but of course weâre speaking to a highly engaged, technical audience in a lot of cases.
OS agnosticism could indeed be a growing trend among smartphone consumers, who are comparing devices on other measures instead, but thereâs also the old saying that any press is good press. Samsungâs name being out there more often in articles is good for the brand, especially when itâs being used as a measure for a brand with the reputation of Apple. Thatâs a far cry from a few years ago, when virtually every other hardware manufacturer was lumped into a general category of potential âiPhone killers,â most of which stood no chance of really standing up.
April 1, 1976
NASDAQ:AAPL
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Appleâs product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
Links
- ^ new info from analytics firm Localytics (www.localytics.com)
- ^ â' Learn more (www.crunchbase.com)
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