Thursday, June 28, 2012

HGTV Launches Free App "HGTV SHELF" Available for Download on Apple(R) iPad(R)

NEW YORK, Jun 28, 2012 (BUSINESS WIRE) -- HGTV fans who crave creative home ideas can now take exclusive content with them on the go with the new HGTV Shelf app that is now available on the App Store(SM)for free download on Apple iPad(R). Powered by the experts at HGTV.com, HGTVRemodels.com, DIYNetwork.com and FrontDoor.com, HGTV Shelf offers a mix of free and paid original content packages each month that cover the sites' most popular topics. With three fresh issues available now for download, users can discover how to plan the ultimate DIY weekend with Fast Fixes Outdoors ($.99), organize any home with Closet Cases (free), and find the perfect hue with HGTV Color Guide (free).

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced below. You can access the Smart Marketing Page via the following link: http://smp.newshq.businesswire.com/pages/hgtv-shelf-launch .

"HGTV Shelf can help unlock a home's potential and show users how to create the space they've always wanted," said Vikki Neil, senior vice president and general manager, digital, Scripps Networks Interactive. "Whether users know what they are looking for or if they are simply browsing for inspiration, the app provides stunning pictures and content that any homeowner will find entertaining and useful."

HGTV Shelf is now available through the App Store and can be downloaded by clicking the following link: www.hgtv.com/shelf

Upcoming monthly issues will explore popular themes such as decks and patios, kitchen design, entertaining and home styles.

Other Scripps Networks Digital apps include HGTVtoGO and DIYtoGO, which are available in the Apple App Store(SM)for download on Apple iPad(R), iPhone(R) and iPod touch(R). These free apps allows users to watch full episodes and clips from many of HGTV and DIY Network's most popular series, as well as access to exclusive content and special features, updated weekly.

Apple iPad is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

About Scripps Networks Digital

Scripps Networks Digital is a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and lifestyle categories. Scripps Networks Digital's websites--HGTV.com, FoodNetwork.com, DIYnetwork.com, TravelChannel.com, CookingChannelTV.com, GACTV.com, Food.com, Food2.com, FrontDoor.com, and HGTVRemodels.com--are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.

About HGTV

HGTV, America's leading home and lifestyle brand, is one of cable's top-rated networks and is distributed to more than 99 million U.S. households. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. The HGTV HOME consumer products line currently includes exclusive offerings of paint, flooring, soft goods and other home-oriented products. The HGTV Magazine, a new home and lifestyle publication, is published in partnership with Hearst Magazines.

If you are a member of the media, please log on to the Scripps Networks Online Media Center ( http://newsroom.scrippsnetworks.com ) for the latest brand news, useful photos and graphics, detailed programming information, contacts and current research.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50314986&lang=en

SOURCE: HGTV


  
  
          
          Scripps Networks 
          Amy Hammontree, 865-560-4639 
          ahammontree@scrippsnetworks.com
          
  
  
  

Copyright Business Wire 2012

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