BOSTON, May 29, 2012 (BUSINESS WIRE) -- Hearts On Fire, The World's Most Perfectly Cut Diamond(R), today announced the release of their new app for iPhone and iPad which is currently available for free download on http://www.heartsonfire.com/app .
The Hearts On Fire APP allows consumers to both browse the entire Hearts On Fire jewelry collection as well as view four new brand videos that help buyers understand the difference and value of Hearts On Fire diamonds.
The catalog portion of the app gives consumers the opportunity to sort by categories such as diamond engagement rings, diamond earrings, and diamond pendants. When browsing through the catalog, once a design is chosen--a larger jewelry image, product details, and pricing becomes available.
In addition to the product catalog, the new Hearts On Fire videos educate users on the brand's unique diamonds, craftsmanship, and technology used to create their perfect cut. Additionally there is a never before seen tour of the Hearts On Fire Diamond cutting factory.
"Hearts On Fire knows that today's consumer needs to access information whenever and wherever they need it. Allowing our customers the ability to easily see brand and product information on their iPhones and iPads will enhance their research and shopping process," says Caryl Capeci, VP Marketing Hearts On Fire.
Users have the ability to purchase any of the designs on the app by contacting the Perfection Stylist team.
About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world's fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut Diamond(R), is sold in 650 retailers spanning 34 countries, 14 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com .
SOURCE: Hearts On Fire
Hearts On Fire Trisha Spillane, 617-912-5370 tspillane@heartsonfire.com
Copyright Business Wire 2012
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