May 9 2012 â" Wellington
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Forest & Bird media release â" for immediate use
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Free âBest Fish Guideâ app for your iPhone
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Forest & Birdâs new iPhone application makes choosing eco-friendly seafood as easy as (fish) pie. The free Best Fish Guide app ranks 78 seafood species caught in New Zealand waters according to ecological sustainability. The higher up the chart, the better the choice â" with seafood like albacore tuna, blue cod and trevally among the top picks.
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The app has a whole lot of information that explains why each species is or isnât a good choice and links to the Forest & Bird website where youâll find recipes by top New Zealand chefs like Al Brown, Martin Bosley and Annabel Langbein for some âgood choiceâ seafood dishes.
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Based on the latest independent and government research, there are a lot of seafood choices ranked in the guideâs unsustainable âred zoneâ. But thereâs no reason you have to give up any of your favourite fish dishes. The app suggests cooking alternatives for some of the worst-choice species. If your recipe calls for âred zoneâ species like orange roughy or snapper, take a quick look at the Best Fish Guide app and youâll find trevally and tarakihi make an easy, eco-friendly substitute.
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Weâre currently working to make the app suitable for all smartphones.
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Forest & Bird would like to thank award-winning digital agency Resn for donating their time and expertise developing the app, and helping us help Kiwis, help the environment.
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Download Forest & Birdâs free Best Fish Guide iPhone app from the Apple iTunes store at http://itunes.apple.com/gb/
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For more information about the Best Fish Guide, contact Forest & Bird Marine Conservation Advocate Katrina Subedar (04) 801 2210 k.subedar@forestandbird.org.nz
For a high-res image of the mobile phone app or the Best Fish Guide please contact Communications Officer Jolene Williams (04) 803 1020 j.williams@forestandbird.org.nz
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Links
- ^ http://itunes.apple.com/gb/app/best-fish-guide/id509376909?mt=8&ls=1 (itunes.apple.com)
- ^ www.bestfishguide.org.nz (www.bestfishguide.org.nz)
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