Posted on30 December 2011.
The number of mobile applications being downloaded is nothing short of staggering.
New numbers [1] from mobile-ad firm Fiksu show that the top 200 free iPhone apps in the Apple App Store were downloaded at a pace of 5.65 million per day. It’s the first month that the number has broken the 5 million/day mark, representing a 15 percent increase over October and an 83 percent hike compared to a year ago.
Now consider the fact that this only takes into account 200 apps in the store â€" 200 apps that are all free. it doesn’t consider any other apps, free or paid. it also excludes apps for Apple’s tablet, the iPad. And it doesn’t take into account the millions of apps being downloaded from the Android Market or any other mobile app store.
Apple’s App Store numbers dipped just a bit in September before the debut of the iPhone 4S, but have been climbing rapidly since.
"As expected, and as we’ve seen before with new device launches, new owners’ enthusiasm is high and their appetite for app discovery and engagement is strong," the report says. "This bears out in the numbers with daily app downloads hitting a new, all-time record peak reflecting heightened competition for rank in the Apple App Store. Additionally, the rapid adoption of iOS 5 â€" and corresponding app updates â€" played a key role in this continued escalation in November."
As phone activations jump again during the holiday season, look for December’s app downloads to be even bigger when all is said and done.
iPhone App Download Numbers Will Blow Your Mind [2]
Links
- ^ New numbers (www.fiksu.com)
- ^ iPhone App Download Numbers Will Blow Your Mind (www.vision2mobile.com)
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