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By: Cathy Quel
If you're in search of a terrific way to expand your brand and make additional money, try creating free iPhone apps. The most used apps around are made for the iPhone and they're the simplest ones to create. It is quite easy to make and then to market. You have a choice whether you would like to make a paid iPhone app or produce a free iPhone app then sell advertising. Or, you are able to do both. In whatever way you want to do it, creating free iPhone apps can be very profitable.
Once you make your free iPhone app, how will you market it? A terrific way to market these apps is by using mobile pay per click advertising. It is just like using regular pay-per-click except that the ad will be displayed on the iPhone. Here are a few companies and advertising networks offering mobile pay-per-click advertising for your iPhone app.
The first is Admob. This company was the first completely mobile advertising network. If you go to their website and sign in, they have easy to follow instructions. If you have a developer creating your iPhone apps, you should work with them to ensure that the code is set up properly. AdMob is awesome because they have real time reporting metrics.
Another excellent option is Google Mobile. If you are already familiar with Google Ads, this is the same concept but mobile. The cost per basis is just like as regular Google Ads. AdSense for mobile content is the same as regular AdSense. Sign up with Google and then follow their simple instructions. They have many alternative ways that you can review your metrics.
There are a couple of important things to keep in mind when choosing an advertising company or network to work with. First, you will need enjoy working with them and second, they pay a reasonable percentage. Since you will just be starting out with your advertising it is essential that you go with an advertising network that does not have any hit requirements. Creating these free iPhone apps is an excellent way for you to add just one more revenue stream to your income
After you have created your iPhone app and you have decided where you will run your advertising, it is incredibly important for you to create a good keyword list. Just like when you develop your pay-per-click keyword list for your website or blog, you must do the same thing for your ads for your applications. It is important for you to target folks who will be most interested in downloading your applications and you must have an incentive for them to click on your ad versus someone else's ad.
There are plenty of keyword tools which you can use to get a good list of relevant keywords. A free keyword tool you could use is Google's Keyword Tool. You can find other paid ones to choose from, but Google's Keyword Tool will work perfectly. Just remember to utilize the keyword tool because if you try to guess at what users are searching for, you will miss your mark and you may pay a lot of money for little to no return.
When you have your list of keywords, the next thing you need to do is market your application. It is possible to promote your app free of charge using iTunes. Or, you are able to list it in the mobile app directory on iTunes. Be sure that you have taken the time to make your app look great, using your colors along with your logo. Mention your new app when you are visiting forums and commenting on blogs. When you are on line, market your application where ever you are and you will be on your way to making money creating free iPhone apps.
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