| | THIS JUST IN In-App Buying Drives Most iPhone App Revs
by Steve Smith 16 minutes ago | | The art of the upsell is proving to be the real art of making some money from mobile content. The freemium model, in which a developer or publisher gives away their basic app for free and then uses in-app purchases or upgrades to get revenue, is driving the market. |
| | IN PRINT
INSIDE AUGUST  Letter from the Editor When MEDIA made the permanent shift to guest editors more than a year ago, I made a mental list of people whose point-of-view I'd like to turn this magazine over to. One of them was Michael J. Wolf, the influential media-industry-management consultant and former chief of MTV Networks,... Letter from Guest Editor: Michael J. Wolf It couldn't be a more exciting and remarkable time to be in the media business. Over the next couple of years, billions of media-growth dollars will be created through new experiences and new applications on new devices.... Voice of an Innovator I've always been a voracious reader. Back in 2009, I found myself hunting around for the "print view" button more and more while reading on the Web. I didn't actually want to print anything. I just wanted a version of the same Web page that was more readable... An iPad Killer Every Week It's part of Wired magazine's mission to take risks with new technology - after all, this is the magazine that wasn't afraid to exclaim last August that the "Web Is Dead." And so, a full year before the iPad officially existed, senior management at Wired's monthly tech meeting... Virtual Round Table When MEDIA wanted to know how Madison Avenue's top brass were transforming their cultures and organizations to deal with the rapid change of the media and technology marketplace - not to mention traditional advertising business-models - we turned to three of the industry's most vocal leaders: Publicis' Maurice... |
INSIDE SEPTEMBER Ed:Blog Hyperconnectivity. It's not in the dictionary. Yet. But it's all over the Internet. Plug the word into Google and it returns 46,400 results, the first from Wikipedia with a warning that the topic itself "may not meet the general notability guideline." Google's 46,400 results beg to differ.... Keeping up with the @Joneses Online marketing is experiencing a time of unprecedented technological and consumer transformation. This is both exciting and daunting, regardless of the role you play in the consumer engagement continuum. Whether you are a cmo, an agency exec, a technology entrepreneur or a vc, the industry is proceeding at... Seeing the Forest Through the Trees Ever heard of confirmation bias? It's a psychological principle that's fairly important to the conversation at hand and our industry as a whole (especially considering it is one of the primary forces behind why advertising works).... Dropping out of Hyperspace? Social media seems to be everywhere you look nowadays - no longer just connecting individuals but actually making the news. In recent months, social media has helped to bring down the government of Egypt, spread the word about the killing of Osama bin Laden, voice frustrations over the... Bewitching Buyers In 1998 I joined four friends in Orlando, Fl., to produce what started out as a traditional independent film project and ended up as The Blair Witch Project. Bringing to life the legend of the Blair Witch across various media - film, Web site, TV special, book, comic-book... Users Not Customers My wife loves seltzer water. I can't stand it, but she will hardly drink water if bubbles aren't in it. So I thought it'd be great to buy her a soda maker. One afternoon, I passed by a Williams-Sonoma store and decided to stop in. Lo and behold,... Bound and Wired 'Twas a dark and stormy night, as dark as it was stormy. On the couch I sat, my eyes darting from screen to screen with cat-like quickness. Only a low constellation of small flashing lights illuminated the anteroom where I'd passed the last fortnight, or perhaps even longer.... The Hypo-Connected John is an average 35-year-old guy. He has a college education, a job and a girlfriend. His passions hew to the Comic-Con vein: superhero flicks, graphic novels, Andy Kaufman conspiracy theories - the kind of stuff that was geeky before geeky sold out. But there is one way... Walls Come Tumbling Down Facebook and Twitter, in their rises as platforms, created usable social graphs, and social apps represented the first use of social tools. But for much of their existence, through Facebook Connect, the use of these tools has been along the lines of a monkey smashing something with a... California Dreaming San Francisco is known for cultural experimentation, natural beauty and proximity to Silicon Valley, and those factors have all helped define the city as an ad town, too. On the advertising map, the City by the Bay has come to be known as both a digital and a... Shanghai Surprise Today's China and the hyperconnected Chinese marketplace are concepts so big it can be hard to wrap your intellectual arms around them. It helps to focus on only a few impressive facts at a time.... Google Comes to Town Now that Kansas City, Ks., and Kansas City, Mo., (informally, kay-see-kay and kay-see-moe) have dashed the hopes of 1,000 other cities and elated their own residents by winning the installation of Google Fiber, a sober question arises: what now? What does this mean for the brands, ad agencies... Treading the Web Speedo is known for innovations ranging from the creation of the first-ever non-wool Racerback swimsuit in the 1920s yes, there was a time when wool was the fabric of choice for swimwear to the high-tech Speedo lzr Racer swimsuit in 2008, worn by nearly all of the medalists... The Browser: AKQA Agencies have long claimed the best way to get to know them is through their work, an expressway to their souls. AKQA's Web site is all about the work - literally.... |
UPCOMING MEDIAPOST EVENTS | | TODAY'S ONLINE NEWS AND HEADLINES | Datran Media And ContextWeb Assume Merger 3 hours ago
Datran Media and ContextWeb are in the midst of a quiet merger, according to several sources. Datran Chairman and CEO Patrick Vogt will lead the combined companies. Technology from the combined companies will give advertisers the ability to more accurately target ads, MediaPost learned late Wednesday.... | | Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video 3 hours ago
Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also including Advance Publications, the owner of consumer magazine publisher Conde Nast, which publishes titles such as Wired, The New Yorker, Vanity Fair and Vogue,... | | Senate Antitrust Panel Questions Google's Search Results 
Lawmakers on a Senate antitrust subcommittee grilled Google executive chairman Eric Schmidt about whether Google favors its own products and services when returning search results.... | | | Google Pushes Mobile Optimization To Drive Search Google will introduce mobile optimization of Web sites for AdWords campaigns to drive mobile search traffic. On average, Google expects the ads to accelerate mobile traffic at lower costs.... | | | 'WSJ' Ad Pushes Puzzlers To Hilton Garden's App In a novel attempt to poke through the app noise, Hilton Garden Inn took to print to push its mobile offering. The advertiser pushed its new BizWords iOS app with a Bizz Buzz-themed crossword ad, a first, in Tuesday's edition of The Wall Street Journal.... | | | Responsible Marketing: Alcohol Brands Issued Social-Media Guidelines Alcohol brands are welcomed to participate in social media marketing, but -- just as they ask of customers -- they're being encouraged to partake responsibly. The Distilled Spirits Council of the United States this week issued new guidelines for social-networking sites.... | | | Microsoft Renews Adchemy Partnership, Takes Minority Stake Microsoft and Adchemy hope to expand the use of the Adchemy IntentMap technology -- which aggregates signals across search, social media, display, behavioral, local and other media -- among Microsoft adCenter customers.... | | | Listen Up: Myxer To Launch Internet Radio Service A day before Facebook is expected to roll out its own music platform, mobile content provider Myxer announced a new social radio service that lets users listen to music together via Facebook.... | |
| AROUND THE NET IN ONLINE | | Did Google Price Gouge Microsoft? Bloomberg Businessweek The government is investigating whether Google illegally increased ad rates 50-fold on rival Microsoft, a single source tells Bloomberg Businessweek. "The Federal Trade Commission is probing the increase, along with other allegations against Google related to advertising, as a result... | | Netflix Nails Discovery Deal Reuters Netflix -- which hasn't has much to boast about lately -- can hold its head high on news of a Discovery Communications partnership. Per the deal, Netflix can now carry episodes of popular TV adventure shows including "Man vs. Wild"... | | Twitter Lobbies For Political Ad Dollars Politico Ahead of what will surely be a heated election year, Twitter appears to be embracing political advertising. To lead the effort, Twitter has poached a top political marketing executive from Google, reports Politico, adding that it makes sense for Twitter... | | Microsoft Still Betting On Bing CNNMoney.com Fear not, all you believers in a competitive search marketplace. Microsoft has a plan to save Bing. How? By "reorganizing the Web," Qi Lu, Microsoft's president of online services, said during a financial analyst meeting last week. "To do that,... | |
| | TODAY'S MEDIA NEWS AND HEADLINES | Innerscope Expands Scope, Gets Funds To Scale New Neuro Research Platform 3 hours ago
Days after it became known that one top neuroscience-based marketing researcher was on the block, another announced a multi-million dollar round of funding that it will use to accelerate its growth, including the development of a new platform making it easier to take its biometric measurement systems into... | | Advertisers Remain Cautious, Stick To 2011 Budgets: WPP 11 hours ago
While advertisers are sticking to their 2011 budgets, for now, WPP CEO Sir Martin Sorrell told a crowd of investors and analysts in New York Wednesday afternoon that "the watchword is caution." Speaking at the Goldman Sachs Communacopia Conference, Sorrell noted that WPP will be starting its 2012... | | Netflix Defends Price Hike As Price Of Doing Business
Netflix management defended its recent and dramatic business model changes -- price increases, branding shifts -- saying they responded quickly to a changing marketplace. Part of that change is the creation of Qwikster to handle its DVD business.... | | | U.S. Seeks Info On News Corp. Corruption News Corp. is facing the threat of further legal action in the U.S. Federal prosecutors from the U.S. Department of Justice are seeking information about possible corrupt practices by the company in Britain, which may be actionable under the Foreign Corrupt Practices Act.... | | | Romano To Telemundo President Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 along with various media roles, is taking over NBCUniversal's Telemundo unit as president. The role includes oversight of the broadcast network, 14 stations and a production studio.... | | | Hulu To Invest $375M In Content Even as Hulu -- a joint venture of ABC, Fox and NBCU -- is for sale, CEO Jason Kilar gave credit to the company's backers for having the "courage to actually invest in this crazy thing" several years ago and to continue to give it freedom to innovate.... | | | News Corp Nixes 'Simpson' Channel, Big Hopes For FX News Corp. COO Chase Carey said the company has "no immediate plans" for a "Simpsons" cable channel. On the cable front, Carey said the company has great expectations for FX, claiming it has the revenue and profit potential of a TNT or a USA.... | | | Netflix, Discovery Nets Team For 2-Year TV Deal Coming off some multiple consumer snafus, Netflix continues to make -- and extend -- its roster of nonexclusive licensing TV deals. The newest one is with Discovery Communications.... | | | Aegis CEO Forecasts Single-Digit Growth Through 2016 While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said that so far, advertisers are not cutting back on planned 2011 budgets. He sees slower growth in North America and Western Europe, but expansion in Brazil, China and Russia.... | |
| AROUND THE NET IN MEDIA | | ESPN Partners With Slacker Radio CNet News By partnering with ESPN, content streaming Web site Slacker will add sports content to its music, ABC news and comedy programming starting today.The basic service will be free to Slacker users; subscribers who pay for Radio Plus ($3.99 a... | | For News Orgs, Happiest Apps Fill A Need Poynter "News organizations whose mobile apps only provide users with their articles or videos are missing a big opportunity," writes Jeff Sonderman. He suggests companies look to create apps that fill consumer needs, like the RedEye, the app for the Chicago... | | Ken Burns Doc To Premiere On Mobile Devices Gigaom In what may be a first for PBS, the channel will debut the first episode of "Prohibition," a three-part series by noted documentary-maker Ken Burns, on the iPad and iPhone starting Sept. 23. Burns says a big reason for this... | 'Harper's Bazaar' To Reduce Frequency Again Women's Wear Daily Harper's Bazaar will come out 10 times in 2012 with a combined December/January issue, a reduction in frequency that follows this year's cut down to 11 annual issues. It will also increase its trim size. These are... | |
| | AROUND THE NET IN MARKETING | | PepsiCo Helps Grow Chick Peas In Ethiopia The New York Times PepsiCo will announce a new venture today aimed at increasing its access to chickpeas, which play an increasing role in its food products, and expanding production of the crop in Ethiopia.
With partners the World Food Program and the United States... | | Internet Ads Kill TV Forbes Hitherto the Internet ad model has been click-through based. Online video, social networks, etc. have changed all that and made it more of a branding platform, with some caveats.
Ad technology firm Collective has a new survey showing 90% of marketers... | | Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold The Big Lead Michael Phelps has experience the joy of victory (Olympic gold) and the agony of defeat (the photo that nearly ruined his career).
Now, less than one year to the 2012 Summer Games in London, he talks about training for the Olympics,... | | Grey To Add A Division The New York Times The Grey unit of the Grey Group, which is owned by WPP, is forming a global division, Grey Healthy People, that will specialize in advertising for health-related products and services, including prescription drugs, over-the-counter medications, and general health and well-being... | | Foster's Group Agrees To SABMiller Takeover Just-Drinks.com SABMiller has agreed a deal to buy Foster's Group for AUD5.1 per share in cash, valuing the business at AUD12.3bn (US$12.6bn), including debt.
The deal marks a change of heart by Foster's' management, which had rejected SABMiller's earlier approach at AUD4.9... | | Smart Launches "Un-Big" Campaign The Detroit News German luxury carmaker Mercedes-Benz is relaunching the Smart car in the United States, where the two-seater has not had stellar volume. A national TV ad campaign this week promotes the Fortwo as the answer for people "right-sizing" their lives and... | |
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