We thought you guys might really enjoy reading a very happy success story by the folks at Rubicon. They are the creators of the Great Little War Game [1] , which if you haven’t played yet, is amazing.
This was originally posted by “Applewood” in the IndieGamer.com forum, and reprinted here with permission. I have done some minor edits, incorporating answers to questions from later posts in the threads, and highlighting points of interest. This is a great example of how going free for a day,with a service like Monster Free Apps, can be an incredibly powerful iphone app marketing tool.
Check it out!
Just thought I’d post some observations here. Great Little War Game has been out on sale now for about three months. It’s available in HD format for iPad and Retina devices, and there’s a low definition version for 3GS phones too.
We just passed a milestone income from Apple of $150,000
Development costs were about $100,000 so we’re already in profit which is kinda cool for our first serious outing into genuine indieland. [Note; additional comments: "the dev costs were maily salary, with a few additional operating expenses."]
We’ve tried pricing all over the place. [Note; additional comments: "Price points were $2.99 for HD and $0.99 for SD for a while. Dropping both to a buck gave some minor spikes but nothing worth repeating."] The odd thing is that the income remained fairly consistent at about a grand a day come what may. We’re currently on a price of $2.99 and $4.99 which I do think is probably fair in comparison with other titles on the store.
These are hardly Angry Birds numbers but I’m pretty happy with them. We spent some time at the top of various charts, but have plummeted out of the important ones since we upped the price, as they’re based on downloads and not gross.
An interesting observation is that being outside of the top charts has not affected our sales in a noticeable way – chart position doesn’t seem to reinforce itself with positive feedback, and I’d go so far to say that charting is actually irrelevant to sales. That goes against everything I thought I knew and certainly sounds dodgy, but the numbers don’t lie.
We have 930,000 “players” right now, but 750,000 of those picked the game up free when we went [a “freemium” service] for a week. That kick-started sales of the non-HD version of the game and because we have a couple of good value in-app purchases, is netting a worthwhile sum by itself – both in new sales and in-apps from previous freebies.
We hit the holy grail a few days after launch – the front page “all categories” version of New and Noteworthy. We were doing about $700 per day before that and it quickly peaked to $6,000. Sadly that only lasted a few days before a fairly rapid drop off, even though we were on N&N for a full month. I guess the money that made is nothing to cry about but tbh we were surprised and disappointed that this bubble rapidly burst – originally we were hoping to do those figures each day for the whole month.
The spike in the pic where the green dots are indicate when we got a five star review from the biggest iOS games site on the net – TouchArcade. You can see a nice spike there, but it didn’t last long and didn’t exactly exponentiate. Seems that “big” reviews are handy but not something to fret over either.
[Note; additional comments: "The growth started with a double whammy of the “freemium” campaign and getting a front page review on TouchArcade right beforehand. We always expected the HD version to sell best of the two, but not by the ridiculous difference before the “freemium” thing kicked in."]
I hope some of you can get some use out of this. If you can deduce anything from it, please share it with me. Having tried a variety of things from reviews, Apple features, sales, giveaways, etc. I’m no closer to having a magic formula than I was on March 20.
In summary, I consider this project a success. It’s not going to buy us any ferraris, but it is actually turning a profit big enough to carry our wage bill while we develop the next big thing, and hopefully that’ll continue for some time. There is an Android version imminent and PS Vita version whenever they release the bloody thing, so maybe by then we’ll be making some proper dosh.
Great Little War Game is… 
Monster Free Apps gets you the best paid iPhone apps for free!
No comments:
Post a Comment