Angry Birds Lite is the top downloaded free game on iTunes in 2010, making it the year’s most popular iPhone game.
The sows-vs-infuriated-fowls diversion beat out other popular games such as Tap Tap Revenge 3, PacMan Lite and Rockband according to iTunes Rewind, which ranks the most popular games, music, apps and TV programs in the iTunes Store in 2010.
Angry Birds was also the second most popular free iPhone download overall, trailing the iPhone Facebook application but coming in ahead of Skype and The Weather Channel.
And it’s not just an addictive freebie, either: Rovio’s Angry Birds, the $0.99 version, is also one of the top grossing apps overall. Its feathered fury is more popular than games such as Call of Duty: Zombies, Tom Tom, Plants vs. Zombies, Tetris and Doodle Jump.
On the wings of this success, Rovio has just announced that they intend to launching Bad Piggy Bank, a new in-game payment system which will allow Angry Birds players to make in-app purchases without going through Apple.
Rovio’s goal is to divorce the game’s in-app purchase system from a reliance upon a credit card. Bad Piggy Bank, then, will launch in Finland (where Rovio is based) on Elisa, the country’s biggest telecom provider, and any in-app purchases will be added to their monthly bill, or even purchase other games, with other countries and telecoms to follow.
It will be interesting to see if this gets Rovio into trouble with kids making in-app purchases. Apple’s policy has been to allow kids’ games to have them, but generally refunds the money to parents if they complain about kids unwittingly buying stuff in apps.
Source: Fast Company, iTunes
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