| IN PRINT INSIDE APRIL  Being Carl Marci Knowing what I know about my brain now, it would be difficult for me to say when I first realized Dr. Carl Marci would be the perfect guest editor for this issue, but at least I know where it happened. Not geographically, but anatomically. It happened somewhere in... This Is Your Guest Editor on Brains The idea that human beings are passive consumers of media content and advertising that can be transformed into "rational" actors who behave predictably in efficient markets is dead. We know now that people are far more complex, adapting to a dynamic and rapidly evolving world that is being... Space Race It's been said that it's the fate of every medium to be devoured by its offspring. Screens have been devouring their parents at increasingly faster rates and we've sat in front of them watching, as they multiplied from the one we all gathered around in theaters, to the... Safe at Any Speed I'd like to begin this article with a little experiment and I need your help to complete it. All you need to do is read a short sentence. But you will need to read it six-times faster than you normally do. And you will need to read at... Why You Can't Lie to Me It's true: Advertisers lie. But here's another fact: so do consumers. Anyone who's ever monitored a focus group can tell you that. Maybe it's not lying of the shameless "It was like that when I got here" variety. It's more the "I base my grocery-buying decisions on nutrition,... |
INSIDE JULY Ed:Blog Welcome to the new OMMA. Well, somewhat new, anyway. We're keeping our same focus - features, profiles and informational pieces for online and digital marketing insiders - but taking a new tack by focusing more thematically on a single subject. In this issue, it's the online display advertising... Agency Profile: Blenderbox So, let me tell you about this up-and-coming digital shop in Brooklyn. Yeah, I know, it sounds like a cliché, and you're probably thinking, "Right, I've heard this story before," but I promise you, though it may start off the same way, it doesn't end the way you... Profile: Tynt 'Cut-and-Paste' Analytics Before you read this story, I'd like you to take a mental leap and imagine that, despite this contrived start, it turns out to be pretty insightful, and important enough to make you want to save it, or maybe even pass it on to a friend or colleague.... Districts: Indianapolis The Indy 70: Below the line - and the radar - Indianapolis thrives in measured marketing services... Satanic Versus They say the devil is in the details, and in the following interview AOL CEO and chairman Tim Armstrong provides them about Project Devil, the code name for an ambitious project to redesign the way people experience the Internet, including not only display ads but also content and... Growing Pains In the beginning, online advertising was somewhat simpler than it is today. Even without going back to the Paleolithic Era of the Internet (remember rotating GIFs and flashing "Click Here!" text?) the job of policing online display ads - making sure embarrassing snafus and horrifying ad adjacencies didn't... Dismay Advertising and Me It's an uncomfortable moment in any journalist-type person's day when the interviewee turns the tables and starts asking questions. It's even more disconcerting when that journalist lacks even the barest hint of a clue as to the answers.... The 100 Most Important Online Publishers #1 FACEBOOK What can we say that nearly 600 million users haven't already written on your walls: "We like you, we really like you." Actually, there's a new status update on that. While Facebook remains the undisputed champion of the online publishing universe, it actually experienced the first... Case Study: Yahoo Yahoo's display ad business is showing signs of the life. For the first quarter of the year, it was up 10 percent, to $471 million... Case Study: Facebook Facebook now aims to grab a bigger slice of brand-advertising budgets by developing an array of innovative ad options - and by blunting criticism that the site's small ad boxes afford little room for creative executions.... Site Review: R/GA Clicking over to the R/GA web site, visitors are greeted with a 964-point banner in tasteful Helvetica bold heralding the firm as the "Digital Agency of the Decade." Below it, in smaller but no less futuro-elegant text, it identifies work done on behalf of Nike Plus as the... |
UPCOMING MEDIAPOST EVENTS
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