App developer Jonathan Stark [1] is taking the Starbucks app and adding a philanthropic twist to it. Stark is trying out a social experiment by offering up a picture of his Starbucks card [2] to the Internet and urges people to get a cup of coffee on him.
He bought a Starbucks gift card, took a screencap from his iPhone and uploaded it to the Internet for anyone to use. The only thing Stark asks is that if folks are feeling generous, they can add to the card's balance to pay the good deed forward once they get their free cup of joe.
To participate, download a copy of the image to your iPhone and take it to your local Starbucks and use it to pay for your coffee. A Twitter feed keeps track of the current balance [3] on the card. Instead of launching the Starbucks app, open the saved image and have the Starbucks employee scan it. This can be used in locations where the Starbucks mobile app is accepted.
Stark told CNN [4] that as of Monday, more than $3,650 has been spent on a card that started with just $30 on it. Starbucks told CNN that the company was flattered that Stark chose to use it for the experiment.
Share
Links
- ^ Jonathan Stark (jonathanstark.com)
- ^ picture of his Starbucks card (jonathanstark.com)
- ^ keeps track of the current balance (twitter.com)
- ^ Stark told CNN (edition.cnn.com)
No comments:
Post a Comment