Thursday, March 26, 2015

Apple's revamped Beats streaming music service led by Trent Reznor and Jimmy Iovine

image Beats Music sunset

In a new report published by The New York Times, many details regarding Apple’s revamped Beats Music streaming service have been essentially confirmed.

The report takes a look at several different previously reported details, and seemingly confirms them with unnamed sources within the industry, and within Apple. Those confirmations range from the $7.99 missed monthly subscription price point, to the inclusion of Trent Reznor and Jimmy Iovine as the frontrunners to the whole project.

As we’ve heard in the past, this new streaming service from Apple will actually take many cues from the current iteration of Beats Music, but what that exactly entails is still unknown at this point. It’s more than likely referring to the curated playlists, as well as the visual styling of the app, which would indeed continue to make the service stand out against the competition. The report confirms that the new service will launch alongside iOS 9, but it will likely lose the “Beats Music” title.

The publication also confirms that Apple was unable to sway record labels in any way that could drop the monthly subscription price of this new music streaming service to $7.99 , and that it is more than likely going to be priced at $9.99 per month, what the industry standard for music streaming services is these days. Also confirmed? That it will have no free tier.

The report also sheds light on the roles that Jimmy Iovine and former Nine Inch Nails frontman, Trent Reznor, will have in the new streaming service, saying the two individuals are leading the project .

“Mr. Iovine has set the tone of the transformation of Apple’s music plans, according to music executives. Mr. Iovine, who reports to Eddy Cue, Apple’s head of software and Internet services, has been leading aggressive talks to secure prominent album releases that will be exclusive to Apple, akin to what Beyoncé did when she released her self-titled album on iTunes in December 2013. One music executive involved in the negotiations described this part of the new iTunes as “Spotify with Jimmy juice.“

Apple’s also looking to revamp iTunes Radio in one way or another, and the recent hiring of DJ Zane Lowe from BBC Radio is connected to this . The new changes are apparently meant to transition iTunes Radio into a more regional listening tool.

While this new report doesn’t shed any new light on anything, it does indeed echo many of the reports we’ve already heard in the past. At this point, a new music streaming service from Apple is fully expected, and could be revealed at this year’s WWDC in June .

Are you looking forward to it?

[via The New York Times [1] ]

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  1. ^ The New York Times (www.nytimes.com)

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