Mon, 03 Sep 2012 15:21
The Ster-Kinekor iPhone appSter-Kinekor Theatres and Prezence Digital have announced the release of the iOs version of the Ster-Kinekor app, available in the Apple App Store. Following the Nokia and Android versions of the app, this launch promises ease of access to information and online bookings.
Available as a free download, the iOs version of the Ster-Kinekor app is the fourth installment of the suite of mobile apps designed and developed by Prezence Digital. The app will be compatible with Apple mobile (iphone and ipod touch) devices running iOS4 upwards and will feature enhanced location and mapping features, full iPhone calendar integration with alerts and reminders, in-booking reminder alerts and the ability to send movie trailers to your Apple TV via Airplay. The app is also currently available for Symbian, Meego and Android (phone and tablet) devices.
The iOs app encapsulates the enhanced user centric experience Ster-KinekorÂ's customers have come to expect from the brand. The app also allows users to view high-quality trailers, filter cinemas by location, show movie start times, browse listings by genre and, of course, easily and safely purchase tickets using an interactive seating plan. Users can also view detailed movie synopses, cast lists, and enriched movie news from AfricaÂ's leading entertainment exhibitor.
Marketing Executive Doug Place says: Â"With our target market increasingly making their entertainment decisions based on online and mobile media, the launch of the iOS app is yet another step to fully digitising and mobilising the Ster-Kinekor brand and customer experience; a key goal for us. Digital assets such as these all work together to bring the power of the movies right into the hands of cinema lovers. It is essential for Ster-Kinekor to be able to connect and transact with all our customers in a manner that suits their lifestyle and preferences.Â"
Chief Technology Officer of Prezence Digital Tim Bishop adds: Â"When developing an app it is critical for us to ensure that it serves the brandÂ's bottom-line as well as providing real value for the end user. With these apps actually having real m-commerce functionality and day to day appeal and usefulness, they not only build brand loyalty, but also help to serve the core of Ster-Kinekor TheatresÂ' business aims. More importantly, the app roll-out comes after already making Ster-Kinekor bookings accessible for all mobile users using any type of handset via the multi award winning Â'SterKinekor.mobiÂ'. The apps are now the real glitter and icing on top of the cake and will continue to evolve new and exciting features for all platforms.Â"
Following on from the recent release of the Android tablet app in the Samsung AppsStore, an iPad enhanced version will be available shortly that will also be optimised for the latest versionÂ's retina display.
Place concludes: Â"The Prezence Digital apps team, which is unique in the ability to natively develop for all platforms together with Ster-Kinekor Theatres, are also finalising the Blackberry version of the app which will be launched soon.Â"
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