Thanks to the iPhone 4S’ huge sales, Apple’s mega-popular App Store reached an all-time high in November for free downloads coming from the Top 200 apps, according to marketing firm Fiksu.
In retrospect, it’s not terribly surprising when you consider that the iPhone 4S had the most successful iPhone launch ever with more than four million units sold in its first weekend in October. All those new iPhone owners and repeat owners who wanted to try out new capabilities apparently decided to download a ton of free apps.
Fiksu [1] specifically said the App Store Top 200 had an average of 5.65 million free downloads per day in November, which is the first time they’ve seen that number go above 5 million. In October, the App Store Top 200 had 4.91 million free app downloads per day. Before the iPhone 4S launch, the app download count had actually been decreasing, most likely because there were less people buying and trying out their iPhones.
Another huge factor that contributed to the all-time high download count was the launch of the iOS 5 operating system. With a lot of iPhone 3GS and iPhone 4 owners upgrading to iOS 5, many apps needed to be upgraded or re-downloaded to function properly with the OS.
Fiksu expects the App Store to continue to flourish because of strong iPhone 4S sales. Several analysts are predicting more than 30 million iPhone 4S units will be sold before the end of December. Those analysts are predicting that record number because of super-strong web buzz and earlier strong sales reports from carriers.
A full look at the Fiksu’s app Top 200 download chart can be viewed below:
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Sean Ludwig is a staff writer for VentureBeat and a technology consultant. Sean covers mobile tech, social media, streaming media, and cloud services. He runs Ludwig Social Solutions and has written for PCMag, Fast Company, Computer Shopper, LAPTOP Magazine, and Seattle Weekly. Follow him on Twitter at @seanludwig or on Google+ at http://gplus.to/seanludwig. Please send all pitches to tips@venturebeat.com.
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