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INSIDE APRIL  Being Carl Marci Knowing what I know about my brain now, it would be difficult for me to say when I first realized Dr. Carl Marci would be the perfect guest editor for this issue, but at least I know where it happened. Not geographically, but anatomically. It happened somewhere in... This Is Your Guest Editor on Brains The idea that human beings are passive consumers of media content and advertising that can be transformed into "rational" actors who behave predictably in efficient markets is dead. We know now that people are far more complex, adapting to a dynamic and rapidly evolving world that is being... Space Race It's been said that it's the fate of every medium to be devoured by its offspring. Screens have been devouring their parents at increasingly faster rates and we've sat in front of them watching, as they multiplied from the one we all gathered around in theaters, to the... Safe at Any Speed I'd like to begin this article with a little experiment and I need your help to complete it. All you need to do is read a short sentence. But you will need to read it six-times faster than you normally do. And you will need to read at... Why You Can't Lie to Me It's true: Advertisers lie. But here's another fact: so do consumers. Anyone who's ever monitored a focus group can tell you that. Maybe it's not lying of the shameless "It was like that when I got here" variety. It's more the "I base my grocery-buying decisions on nutrition,... |
INSIDE JULY Ed:Blog Welcome to the new OMMA. Well, somewhat new, anyway. We're keeping our same focus - features, profiles and informational pieces for online and digital marketing insiders - but taking a new tack by focusing more thematically on a single subject. In this issue, it's the online display advertising... Agency Profile: Blenderbox So, let me tell you about this up-and-coming digital shop in Brooklyn. Yeah, I know, it sounds like a cliché, and you're probably thinking, "Right, I've heard this story before," but I promise you, though it may start off the same way, it doesn't end the way you... Profile: Tynt 'Cut-and-Paste' Analytics Before you read this story, I'd like you to take a mental leap and imagine that, despite this contrived start, it turns out to be pretty insightful, and important enough to make you want to save it, or maybe even pass it on to a friend or colleague.... Districts: Indianapolis The Indy 70: Below the line - and the radar - Indianapolis thrives in measured marketing services... Satanic Versus They say the devil is in the details, and in the following interview AOL CEO and chairman Tim Armstrong provides them about Project Devil, the code name for an ambitious project to redesign the way people experience the Internet, including not only display ads but also content and... Growing Pains In the beginning, online advertising was somewhat simpler than it is today. Even without going back to the Paleolithic Era of the Internet (remember rotating GIFs and flashing "Click Here!" text?) the job of policing online display ads - making sure embarrassing snafus and horrifying ad adjacencies didn't... Dismay Advertising and Me It's an uncomfortable moment in any journalist-type person's day when the interviewee turns the tables and starts asking questions. It's even more disconcerting when that journalist lacks even the barest hint of a clue as to the answers.... The 100 Most Important Online Publishers #1 FACEBOOK What can we say that nearly 600 million users haven't already written on your walls: "We like you, we really like you." Actually, there's a new status update on that. While Facebook remains the undisputed champion of the online publishing universe, it actually experienced the first... Case Study: Yahoo Yahoo's display ad business is showing signs of the life. For the first quarter of the year, it was up 10 percent, to $471 million... Case Study: Facebook Facebook now aims to grab a bigger slice of brand-advertising budgets by developing an array of innovative ad options - and by blunting criticism that the site's small ad boxes afford little room for creative executions.... Site Review: R/GA Clicking over to the R/GA web site, visitors are greeted with a 964-point banner in tasteful Helvetica bold heralding the firm as the "Digital Agency of the Decade." Below it, in smaller but no less futuro-elegant text, it identifies work done on behalf of Nike Plus as the... |
UPCOMING MEDIAPOST EVENTS | | TODAY'S ONLINE NEWS AND HEADLINES | 'New Yorker' Launches 'Goings On' App 81 minutes ago 
Expanding its mobile franchise, The New Yorker has launched a free app that extends its "Goings On About Town section to Apple and Android devices. The mobile version of the magazine's cultural listings includes content not offered iin the magazine.... | | Ad Industry Holds Course In Face Of S&P U.S. Downgrade 2 hours ago 
While the S&P's downgrade of the United States' credit rating is making huge headlines and zapping the stock market, it is not having the same effect on ad agencies. Some executives say there is a "disconnect" between sales and the market predictions. Agencies continue to do business as... | | Local TV Stations, Newspaper Sites Slammed By Users 3 hours ago
No media company can claim to have mastered the Web, either as an audience engagement tool or revenue producer. TV stations and local news publishers, however, are having particular trouble in these areas, according to brand research firm knowDigital.
... | | | Innovid Partners With Auditude To Enhance Audience Engagement 9 hours ago In an effort to improve its pre-roll capabilities, Innovid on Monday is expected to announce a partnership with video ad management and monetization platform Auditude.... | | | FutureM Offers Glimpse Of, Well, The Not-Too-Distant Future Of Marketing 9 hours ago As it finalizes the agenda for its FutureM series of marketing and technology-related events in the Greater Boston area next month, the Massachusetts Innovation and Technology Exchange (MITX) has identified a half dozen themes likely to impact the future of marketing.... | | | Microsoft adCenter Begins Rolling Out Improvements Microsoft is working to implement adCenter features aimed at increasing revenue per search (RPS) in paid-search campaigns that David Pann, the company's GM for adCenter and Search Networks, calls "a step in the right direction."... | | | ReachLocal Could Build 'Need' Marketing Platform For Small Biz As the Internet continues to transform into a platform allowing consumers to transact purchases through PCs and mobile devices, ReachLocal will build an ecommerce offering to facilitate transactions for local merchants and small businesses.... | | | iPhone, Android Preferences Divided Along Geographic Lines Forget about blue states versus red states, the smartphone era has given us a new demographic divide: iPhone versus Android states. People with the iOS-based devices, including the iPhone, tend to congregate in the Northeast and Midwest, while Android users are more likely to be found in the... | |
| AROUND THE NET IN ONLINE | | E-Receipts Boon For E-Marketers The New York Times How can a brand bolster its online marketing efforts through in-store purchases? For one, by offering electronic versions of receipts, either e-mailed or uploaded to password-protected Web sites. Not only is the practice spreading among retailers, but, as The New... | | A Good Techie Is Hard To Find TechCrunch What do you get when you add a flood of venture capital, lower barriers to entry, and the lure of great fame and fortune? A generation of tech professionals -- including Web engineers, developers, and designers -- that's getting increasingly... | | Google+ Wins Over One Tech Writer Ars Technica After a month with Google+, Ars Technica's Jacqui Cheng is completely sold on the service's unique ability to compartmentalize social media interactions. "I was one of the first people to loudly declare that you can do the same thing on... | | Is Apple's Cloud Movie Service On Hold? CNET About that cloud movie service, which Apple is reportedly about to launch. It might not arrive as quickly as some news sources are reporting, CNet suggest. Why? "Apple has yet to sign cloud agreements for feature films with at least... | |
| | TODAY'S MEDIA NEWS AND HEADLINES | Survey: CMO Using Less Agencies, More Collaboration 75 minutes ago
Most of the marketing executives taking part in a recent survey indicated that their companies would be working with fewer advertising and marketing communications agencies in the future.... | | 30% Of U.S. Homes Have Net-Connected TV Device 3 hours ago 
Internet connected TV sets are slowly growing -- now representing just 10% of all TV sets in U.S. TV homes -- with videogame consoles the biggest Web-connect TV devices. Some 30% of U.S. TV homes at at least one Net-connected TV device.... | | MediaCom Game For Spin Master 3 hours ago 
MediaCom has been awarded the planning and buying assignment from Spin Master Ltd., the large and rapidly growing Canadian toy company, for its adult-targeted games. Spin Master spends about $75 million annually on ads, although only a portion of that is earmarked for the adult-themed game segment.... | | | Bohrman Named President, Current TV 3 hours ago Current TV gave another indication Monday that it intends to take a news/public affairs analysis focus with the hiring of the former CNN Washington bureau chief to serve as president, not long after Mark Rosenthal exited as CEO. CNN veteran David Bohrman takes the role and will work... | | | Grey TV Reports Uptick In Local Advertising 5 hours ago Although admittedly an "off year," mid-size Atlanta-based Gray Television claimed decent mid-single-digit percent increases in its advertising results for the second quarter.... | | | Dwell On This: Which Digital Magazine Do Readers Deem Most Innovative? 8 hours ago Of the 172 digital magazine brands tracked as part of Affinity's semi-annual scorecard, Dwell ranked No. 1, followed by Popular Science, Architectural Digest, Wired and, surprise, granola-crunching/planet-hugging Mother Earth News.... | | | MediaCom Launches Sports Division 8 hours ago WPP's MediaCom Worldwide has launched a new global sports division, MediaCom SPORT, and tapped IMG vet Marcus John to run the new unit as global head of sports.... | | | ABC Pushes Nostalgia To Lure Fall Viewers New nostalgia-themed broadcast TV will appear more on ABC than any other network this fall. Recognizable brand names like "Pan Am" and "Charlie's Angels" will return. The network is pushing year-round programming to up its appeal.... | | | Mixed Bag: Salem, Saga, Radio One Report Varied Performance Big broadcast radio groups have had mixed fortunes in the second quarter, with diverse results from Salem Communications, Saga Communications, and Radio One, reinforcing the mixed impression from other radio broadcasters' second-quarter results.... | | | WaPo Print, Digital Revenues Tumble Newspaper publishers continued to take a battering in the second quarter, with The Washington Post Co. the latest to report significant drops in ad revenue at its flagship newspaper.... | |
| AROUND THE NET IN MEDIA | | CW Taps 'Mature' Exec To Lead Faltering Network The Hollywood Reporter Shows like "Gossip Girl" have generated plenty of buzz, but far-from-stellar ratings for CW -- one reason the network went way outside its young-girl demo in recruiting 50-something Mark Pedowitz as its new president. "What Pedowitz seems to be tasked... | | 'Marie Claire' Editor To Be New Tim Gunn On New Version Of 'Runway' People TV Watch Joanna Coles, Marie Claire editor in chief, will be the helpful mentor to contestants on "Project Runway All Stars," the spinoff of the popular design competition set to premiere later this year on Lifetime, according to People.If Coles is the... | | Current TV Taps CNN's David Bohrman As President TV Newser David Bohrman becomes Current TV's president, effective immediately. In Borhrman's most recent stint, he held senior positions at CNN for10 years -- first as senior vice president of programming and Washington, D.C. bureau chief. This May he was promoted to... | | The KING (Magazine) Is Dead, But What A Life It Had Huffington Post Trymaine Lee writes a long case history on the rise and fall of now-defunct KING magazine, "an urban answer to mainstream lad mags like Maxim, FHM and Stuff, and... the closest thing there had ever been to a hip-hop... | |
| | TODAY'S MARKETING NEWS AND HEADLINES | Honda Hits Road Again With 10th Annual Civic Tour 94 minutes ago 
Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original band from the tour's first outing. The 38-city tour features Blink-182, which launched the yearly Honda Civic entertainment venture back in 2001.... | | Virgin Mobile Takes On AT&T's T-Mobile Acquisition 2 hours ago 
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in the company's signature all-white setting, calling the place "boring." The T-Mobile lookalike agrees the set is boring, and it will only get more so... | | Q&A: VW Customer's Voice Must Reach C-Suite 3 hours ago 
Mark Barnes, VP of Volkswagen Customer Experience, says he will bring the customer voice to the highest levels of the organization, and eliminate the kind of redundancy -- at least in the area of customer service -- that can happen when disparate divisions do similar efforts without communicating... | | | QR Codes On Window Stickers, ToyoTags In Ads Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first to put the codes on individual vehicle window stickers across its entire lineup. The codes will appear first on 2012 models.... | | | Axe Losing Mojo To Old Spice, Right Guard "With Old Spice and Right Guard making gains in consumer perception, there is real risk to Axe," Ted Marzilli, YouGov BrandIndex's SVP and managing director, tells Marketing Daily. "If these trends continue, eventually it will translate into gained sales for Old Spice and Right Guard and lost sales... | | | Smartphones Are 'A Tool For Modern Families' According to a survey of more than 1,000 moms conducted by The Parenting Group publishing company and BlogHer, 71% of moms do not go more than one day without using the Internet, with 40% saying they can go only a few hours without using a mobile phone and... | | | Butterfinger Recruits UGC For Rob Lowe Movie "Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-based marketing approach by playing off the candy's "Nobody's Gonna Lay a Finger on My Butterfinger" tagline. The premise: The hero finds himself in scary circumstances in which he comes to fear that "someone wants to lay... | |
| AROUND THE NET IN MARKETING | | Sexist Ads Miss Mark Forbes Change.org denounces Got Milk's ads targeting men whose female partners have PMS; GoDaddy's use of nearly nude photos of racer Danica Patrick and trainer Jillian Michaels; ads for Degree deodorant whose pitch is that it is "extra responsive in emotional... | | Mulally A Hit On 'Letterman' The Detroit Bureau Ford CEO Alan Mulally was a hit on "Late Night With David Letterman" last week, getting the message out that Ford is launching a range of electric cars starting with the Ford Focus Electric. That was a... | | Ford Launches Focus Campaign The Detroit News In an effort to boost test drives of the 2012 Ford Focus, the company has created a test track that incorporates laser tags and "Guitar Hero"-like elements to entice prospects.
Under the "Start More Than a... | | Functional Foods See Growing Awareness Refresh Refresh Blogger Bob Vosburgh points out that a new poll from the 2011 IFIC Functional Foods/Foods for Health Survey found that 90% of the 1,000 American adults questioned over the Internet can name at least one food and its associated benefit... | | Gluten-free Hits Prime Time Forbes Smart Balance, one of the major makers of heart-healthy food products, is getting into the $2.5 billion gluten-free market and investors are taking notice, writes columnist Gene Marcial. He says Smart Balance acquired Canada-based Glutino Food Group this month. Marcial... | | Louisiana Tries New Tourism Push Times Picayune There are two big changes to Louisiana's advertising contracts for the next three years: Peter A. Mayer Advertising Inc. has been replaced and "multicultural tourism" had been eliminated. The Louisiana Department of Culture, Recreation and Tourism, which awards new... | |
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