With more than 25 000 free and pay applications listed on the Apple App Store, the kiosk for downloading programs for iPhone and iPod Touch is a success. Two U.S. companies, Greystripe and Admobis, have also managed to draw in and monetize via advertising in mobile applications for free download. Some of the games with “Advergaming†(a mixture of advertising â€" advertising â€" and gaming â€" games -) are: Pro 21, Blackjack, Cookie Bonus Solitaire, Origami Rose, and Powerboat Racing. These games specialize in the monetization of iPhone games. Greystripe has recently claimed to have passed the 140 million games downloaded that incorporate mobile advertising managed internally.
As of today there have been 30 million Apple application downloads. 50% of these downloads are games on the iPhone. Interestingly, Greystripe has developed a specific version of flash to manage mobile advertising. This software has not been authorized by Apple to be integrated into its games available on the App Store.
For its part, Admobis, a self proclaimed mobile advertising network for iPhone, is larger with more than 1000 applications planning to launch soon. Admobis plans to introduce a new system of exchange between developers of commercials for Apple’s touch terminals. Developer volunteers may therefore incorporate a tag advertising in their application to invite app users to advertising partner sites. Admobis allows for an increase in visibility without investing in a major advertising campaign. Admob currently offers mobile advertising on nearly 7.2 million iPhone around the world.
The world is changing, Admobis and Greystripe provide businesses and developers a new and innovative way to generate revenue.
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